2015 Click Through Rate Conversion 
Single Grain
AUGUST 13, 2019
In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. While Sponsored Products are usually for bottom-of-funnel (BOFU) conversions, Sponsored Brands is a better way to drive more top-of-funnel (TOFU) customers.
InMobi
SEPTEMBER 7, 2016
Can video steer consideration, and thereby influence conversions and the acquisition of high lifetime value (LTV) customers? Video is eating the world 55% of all content consumed on mobile in 2015 was video and this is expected to grow to 75% by 2020. But what does this mean for performance advertisers?
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Single Grain
JUNE 22, 2021
In February 2015, Google announced mobile-friendliness as a ranking factor. High-quality content also helps boost your SEO rankings, traffic and conversations. Moreover, a good URL structure helps Google crawl your site better, increase CTR (click-through rate) and improve user experience. 3) Mobile-Friendliness.
InMobi
AUGUST 23, 2018
All too frequently, marketers rely too heavily on raw link clicks, click through rate or the total number of video views. Can a conversion rate be effectively calculated if advertisers don’t have granular insight on who viewed a video ad? owned a smartphone.
Single Grain
AUGUST 19, 2019
Facebook first introduced their relevance score in 2015 and have continued to refine it since then. Most of the time when we A/B split test an ad, we are testing for conversions. But if you are split testing and optimizing an ad with a low relevance score for conversions, you may actually be working backward.
Single Grain
JUNE 10, 2019
Since its 2015 debut, Amazon’s Prime Day has become one of the biggest sales events on the e-commerce calendar. Google Shopping Ads tend to appear above the fold and generate a high click-through-rate. Generally speaking, high-priority campaigns get more clicks but are more expensive. In just 36 hours.
Ad Beat
JANUARY 1, 2020
A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. They’ve also added a “Call Now ” button on the mobile ad that the customer can click on to order or make a reservation. Source: inmobi.
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