Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Aura handles ID protection, credit monitoring, anti-virus, parental controls; conversion rate optimization manager Ashley Anderson calls it “a complete cybersecurity suite for you personally.”

Marketing 112

Marketing Machine Learning Conversion Rate eCommerce 112

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. ” Aura handles ID protection, credit monitoring, anti-virus, parental controls; conversion rate optimization manager Ashley Anderson calls it “a complete cybersecurity suite for you personally.”

Marketing 125

Marketing Machine Learning Conversion Rate eCommerce 125

Paleo AdTech

DECEMBER 10, 2023

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Flashtalking itself started as a personalization platform in the U.K.,

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

FEBRUARY 1, 2022

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Flashtalking itself started as a personalization platform in the U.K.,

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Smart-Hub

DECEMBER 22, 2023

Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Advertisers leverage sophisticated data analytics, machine learning, and AI to deliver highly targeted and relevant content.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech

OCTOBER 23, 2023

’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data. Samsung ‘shut down default search engine conversations with Microsoft for Google’ (Sept.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88

Automatad Inc.

JUNE 21, 2023

conversion rate boost for every 100ms reduction in LCP. Impact : The BERT update helped Google’s algorithm better understand and respond to more complex or conversational search queries. Impact : This change implied that these performance parameters could significantly impact your website’s performance.

SEO 52

SEO Machine Learning Impressions Mobile Search 52

VideoWeek

SEPTEMBER 29, 2023

Microsoft Launches Price Comparison Ads in Bing Chat Microsoft has announced new ad formats for its AI-powered Bing Chat, to be called Conversational Ads. “Claiming 5 percent is a more conservative number to make it sound like the natural ebb and flow of a marketplace,” said Yang.

Media 52

Media Non-Profit Advertising Ad Tech 52

Martech

MAY 8, 2023

Do I know the difference, if any, between AI and machine learning? And do I know what the heck is deep learning? Conversational AI. Conversational AI generates texts in interaction with a human interlocutor (think AI-powered chatbots). Isn’t that just machine learning? What about ‘deep learning’?

Machine Learning 106

Machine Learning Food MarTech Conversion 106

Martech Series

DECEMBER 9, 2022

The most recent language model, Chat GPT, is an Open AI (Altman, Musk, and other Silicon Valley investors created an artificial intelligence research non-profit organization in 2015) that was created and trained exclusively for conversational engagements. Respond more dynamically – employs Reinforcement learning method.

Non-Profit 138

Non-Profit Conversion Machine Learning Communications 138