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LEADING AD SERVERS, AD EXCHANGES, SSPS, & RICH MEDIA OF 2015

MediaFuse

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. 24/7 Real Media. Conversant. Rich Media Vendors. The post LEADING AD SERVERS, AD EXCHANGES, SSPS, & RICH MEDIA OF 2015 appeared first on MediaFuse.

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?Brands, unwrap your holiday season gift!

InMobi

this year, almost one-third by 2015 , and near 40% by 2018. For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads. Nearly 19% of digital sales and 1.2% of all retail sales in the US in 2014 will come from mobile devices.

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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

High conversions. Can offer animated and interactive rich media content. According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. High conversions. Pros of Interstitial Ads. Larger space. Visually compelling.

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Inside VISA’s $11.4M ad spend: How one of the largest finance MNCs in the world is disrupting the e-payments market.

Ad Beat

trillion, according to a 2015 Nilsen report. . ” Additionally, they also launched two types of rich-media ban­ner ads containing: Live video feeds of customers using their VISA cards across six major international cities (including, Ho Chi Minh City, NYC and Buenos Aires). . 2019: ‘Money is Changing’. Not to speak at them.

Finance 40
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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

increase in conversions, a 50 percent reduction in cost per install (CPI) and a 25 percent reduction in the cost of driving a high-quality user listing within the app. In 2015, KFC used geofencing on mobile to promote their new burrito range and boost foot traffic into its subsidiaries. Source: inmobi.

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Why should brands invest in video advertising?

Ad Beat

For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent , and just by mentioning the word “video” in your subject line improves email open rates by almost 19 percent. Higher conversions and sales. to run video campaigns on Youtube.