Remove 2015 Remove Conversion Remove ROI
article thumbnail

The Misconceptions of the Adblock User: A Conversation with Marty Krátký-Katz

Ad Monsters

MK: The industry has come a long way since the period between 2015-2016 that some may remember as the ‘adblockcalypse’, when adblocking grew rapidly and there were no sustainable solutions to address the revenue challenge it posed to publishers and media organizations. How do you do it?

article thumbnail

How to Think Like an Investor to Win at Content Marketing in 2020

Single Grain

This post will help you diversify your content strategy , reorient you to be more long-term focused, and understand how to take calculated risks to maximize your ROI and smash your business goals. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Increased conversions. I’m glad you asked.

Marketing 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

9 call analytics platforms for marketing teams to consider

Martech

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. Product overview.

article thumbnail

How to Improve Your Amazon Ads to Increase Sales

Single Grain

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. While Sponsored Products are usually for bottom-of-funnel (BOFU) conversions, Sponsored Brands is a better way to drive more top-of-funnel (TOFU) customers.

Video Ads 110
article thumbnail

Communicating martech’s value in a slowing economy

Martech

Changing the conversation Marketing impact has become increasingly measurable, so much so that marketers now have hundreds of data points at their fingertips. Summarize conversion and cost of acquisition numbers and leverage any other key metrics that allow you to connect marketing to top and bottom-line growth.

article thumbnail

The never-ending war against ad fraud

Martech

It was founded in 2015 and is rather effective.” In theory, this approach leverages machine learning, data analysis, and pattern recognition to assess the validity of impressions, clicks, and conversions in hope of detecting and blocking fraudulent traffic in real-time. That changes the ROI calculation on the ads.

article thumbnail

Key Learnings and Takeaways from Snapchat’s Growth Journey…

Martech Series

Users were able to converse with one another and engage in live video chat thanks to the chat. By 2015, every month the user base increased to 75 million users and advertisements were becoming pervasive which gave the Company a revenue stream. greater ROI and 35% more bookings than other platforms.