Basis

MAY 8, 2023

In fact, Google has used a machine learning tool called RankBrain to better understand the intent behind search queries since way back in 2015. Let’s return to Google’s Maximize conversions smart bidding strategy as an example. What ChatGPT failed to mention, however, is that AI has already changed SEM in many of those ways.

Marketing 98

Marketing Machine Learning SEO Conversion 98

Ad Monsters

MARCH 21, 2023

Stephen Marsi, Matt Richenthal, and Eric Hochberger founded Mediavine as an SEO shop for hire. The guys never even questioned that as part of our conversation, something that I think is very special and unique, especially in the tech field. Our most prominent site was founded on SEO. “Could you guys help me?”

Food 98

Food Header Bidding SEO Shipping 98

Single Grain

SEPTEMBER 15, 2020

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. SEO drives 1,000%+ more traffic than organic social media. The term “SEO” was coined in 1995. Dive Deeper: * SEO Keyword Research Made Easy in 2020. * Here’s how we approach it.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Single Grain

MARCH 4, 2022

As the number of businesses (and competition) increases every day, brands are turning to marketing experts to gain an edge over their competitors and drive more conversions online. Such tactics include: Search Engine Optimization (SEO). They do not use shady SEO strategies and hidden marketing practices to promote a business.

Agency 52

Agency SEO Marketing ROI 52

Automatad Inc.

JUNE 21, 2023

These changes can feel unpredictable, impacting website visibility and throwing well-crafted SEO strategies into disarray. History of Google Algorithm Updates To truly understand today’s SEO dynamics, let’s time travel through the key Google algorithm updates that have shaped the SEO landscape.

SEO 52

SEO Machine Learning Impressions Mobile Search 52

Single Grain

AUGUST 24, 2022

Pool of Experts: For a successful marketing campaign, you need experts in several disciplines like PPC, SEO, CRO, social media advertising, content creation, and media buying. The prominent ones are: 1) Search Engine Optimization (SEO). To beat your competitors and rank higher than them, you need an agency with solid SEO experience.

Agency 59

Agency Advertising SEO Retargeting 59

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” That doesn’t mean abandoning the mid-market or small businesses.

Marketing 112

Marketing Machine Learning Conversion Rate eCommerce 112

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. “Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.”

Marketing 125

Marketing Machine Learning Conversion Rate eCommerce 125

Single Grain

FEBRUARY 21, 2022

After a few weeks of wrestling through the difficulties of setting up a new campaign, it starts to bring some conversions. Unlike other channels that require months of hard work to see any meaningful results, such as SEO, Google Ads can provide almost immediate results. Specializes In : SEO, paid media advertising, and CRO.

Agency 52

Agency SEO Conversion Marketing 52

Paleo AdTech

DECEMBER 10, 2023

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. .” Flashtalking itself started as a personalization platform in the U.K.,

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Single Grain

FEBRUARY 15, 2023

Dive Deeper: Google E-E-A-T: How to Signal That You’re an Experienced Content Creator 8) Not Considering In-Content SEO Although the primary short-term goal of promoting your content is to drive traffic to it right after you publish it, that’s not the only reason to do it. And the way to do that is through in-content SEO.

SEO 59

SEO Audience Click Through Rate Marketing 59

Single Grain

APRIL 28, 2020

A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions. Dive Deeper: How Remarketing Can Help Increase Conversions. It has an overall conversion rate of about 14.7%. The Lesson. Book My Free Marketing Consultation.

Marketing 141

Marketing Audience Media ROI 141

Paleo AdTech

FEBRUARY 1, 2022

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. .” Flashtalking itself started as a personalization platform in the U.K.,

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Martech

OCTOBER 23, 2023

The reporter X post said: “I didn’t get great notes on this, but I think the reason had something to do with not wanting people to think that SEO could be used to manipulate search results.” Despite advertising costs rocketing from $21 million in 2015 to $290 million in 2019, Expedia’s traffic from Google did not increase.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88

MobileAds

JANUARY 20, 2021

High conversions. Will affect search engine rankings in Google (credit to Growth.pro, Malaysian SEO company ). According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. High conversions. Pros of Interstitial Ads. Larger space.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Single Grain

MAY 12, 2020

Here's another great example from Ahrefs , which makes SEO mastery seem simple: Dive Deeper: 20 Pre-Production Tips to Create Successful Video Content in 2020. Since its first appearance in 2015, there has been a 330% increase in searches for “Facebook live stream.” 11) Live Streaming.

Audience 145

Audience Marketing ROI Brand Awareness 145

Ad Beat

NOVEMBER 20, 2019

For example, including an explanatory video on your website’s landing pages can increase conversion rates by more than 80 percent , and just by mentioning the word “video” in your subject line improves email open rates by almost 19 percent. Higher conversions and sales. Videos rank higher in Search Engine results.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Single Grain

OCTOBER 14, 2019

Nike's designers are not afraid of being bold – as evidenced by their “green grass” golf shoes that hit the market in January 2019: Their SEO strategy is also up to the mark. And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. Dive Deeper: Overlooked SEO: Optimizing Images and Video For Search.

Marketing 109

Marketing Fashion Banner Audience 109

Martech Series

DECEMBER 9, 2022

The most recent language model, Chat GPT, is an Open AI (Altman, Musk, and other Silicon Valley investors created an artificial intelligence research non-profit organization in 2015) that was created and trained exclusively for conversational engagements. Responds to everything: Chatbot that has been trained to engage in conversation.

Non-Profit 138

Non-Profit Conversion Machine Learning Communications 138