InMobi

FEBRUARY 19, 2016

According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps. We combined this expert input with insights from our own global ad platform that reaches over a billion users and have compiled these predictions for 2016.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Single Grain

APRIL 28, 2020

A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions. Dive Deeper: How Remarketing Can Help Increase Conversions. It has an overall conversion rate of about 14.7%. The Lesson. ” [link].

Marketing 141

Marketing Audience Media ROI 141

InMobi

JANUARY 26, 2017

The mobile video market is expected to reach over $13 billion by 2020, primarily powered by programmatic video, projected to be more than 60% of total digital video spending in the U.S billion) in 2015. Unlocking The Potential Of Emerging Markets Emerging markets presents a tremendous opportunity for mobile advertisers.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Monetize More

JANUARY 2, 2023

Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads. With the benefit to avoid paying up-front, apps using in-app advertising are able to successfully attract a decent to large enough user base and collect all the user data they need for detailed ad targeting.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Single Grain

FEBRUARY 21, 2022

Let’s say you decided to start a Google Ads campaign with a monthly budget of $10,000 (or $333 per day). After a few weeks of wrestling through the difficulties of setting up a new campaign, it starts to bring some conversions. Most agencies use a commission model, whether it's based on ad spend or performance.

Agency 52

Agency SEO Conversion Marketing 52

Smart-Hub

DECEMBER 22, 2023

This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Ad Beat

OCTOBER 30, 2019

trillion, according to a 2015 Nilsen report. . Life Takes Visa reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere and that empower Visa cardholders to experience life and business their way and on their terms,” she added. Not to speak at them. But speak with them. Publishers.

Finance 40

Finance Marketing Conversion Electronics 40

VideoWeek

SEPTEMBER 29, 2023

Microsoft Launches Price Comparison Ads in Bing Chat Microsoft has announced new ad formats for its AI-powered Bing Chat, to be called Conversational Ads. The first product is Compare & Decide Ads, designed around price comparison searches in Chat.

Media 52

Media Non-Profit Advertising Ad Tech 52

VideoWeek

JUNE 17, 2022

AppsFlyer has introduced a Data Clean Room solution, allowing app developers to securely produce insights based on combining their first-party data with marketing conversion data. Short-form video app Triller has called off its previously announced $5 billion merger with public video ad tech company SeaChange, Reuters reported this week.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Ad Beat

NOVEMBER 20, 2019

You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe. Lastly, 90 percent of customers agree that videos significantly impact their purchasing decisions. Higher conversions and sales. A picture is worth a thousand words, so, can a video be worth a thousand sales?

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Single Grain

MAY 12, 2020

Here's another great example from Ahrefs , which makes SEO mastery seem simple: Dive Deeper: 20 Pre-Production Tips to Create Successful Video Content in 2020. Since its first appearance in 2015, there has been a 330% increase in searches for “Facebook live stream.” 11) Live Streaming.

Audience 145

Audience Marketing ROI Brand Awareness 145

Ad Beat

SEPTEMBER 4, 2019

Let’s take a quick peek into their previous and ongoing ad campaigns to understand how exactly they plan to stand out in the competitive landscape. Vimeo doesn’t have these,” to remind people about the ad-free experience they offer. for example, an ad-free, HD live-streaming experience. Publishers.

Advertising 40

Advertising Video Ads Pop-Up Ad network 40