Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew became its majordomo in 2015 and has remained in charge since, during a period of prolific change in the industry.

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Ad Monsters

OCTOBER 20, 2022

In 2015, Bob Iger at Disney talked about cord-cutting. Just like the cookie, linear is also dying out slowly but surely. While Cahall does not see Netflix receiving instant gratification from its new ad model, which is active in a few weeks, he anticipates the addition to the service to solve ecosystem issues as we get into 2024-2025.

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Paleo AdTech

DECEMBER 10, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. Wes Nichols (in pink) and Jon Vein, co-founders, frollicking at Cannes in 2015. Wes is currently a Partner at March Capital, based in L.A., How did MarketShare work?

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Paleo AdTech

JANUARY 17, 2023

Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare Partners, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. Wes Nichols (in pink) and Jon Vein, co-founders, frollicking at Cannes in 2015. Wes is currently a Partner at March Capital, based in L.A.,

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

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Martech

DECEMBER 7, 2021

Whether the topic was the deprecation of third-party cookies, the development of FLoC, or Apple’s “Do Not Track” initiative, Singal saw market forces correcting for these challenges and creating opportunities for independents to continue to challenge the walled gardens. .” That’s been our bread and butter for a while.

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Martech Series

OCTOBER 31, 2022

Since 2015, Kibo has focused on solving the most pressing commerce challenges of the market and has invested heavily in building the best products and teams in service of those goals. Marketing Technology News: Three Tips for Marketers to Survive (and Thrive) in the Post-Cookie Era. “We

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Paleo AdTech

DECEMBER 10, 2023

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Flashtalking itself started as a personalization platform in the U.K.,

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

MediaFuse

JUNE 6, 2019

A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 This year, however, a new law is meant to emerge and it will concern cookies used on websites. By the end of 2018, the total was $30.09 billion was spent, and three years later it increased to $39.46

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Ad Monsters

OCTOBER 1, 2024

It also blocks or doesn’t permit a bunch of other stuff that publishers have come to rely upon: Acceptable Ads, adblock walls, cookie-banners (CMPs), and in-house promotions (e.g., For example, eyeo set up Acceptable Ads, allowing publishers to run analytics, adblock walls, and cookie-banners. newsletter sign-ups).

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Paleo AdTech

JANUARY 26, 2023

She founded it in 2015 with her sister, Maja, an ad tech vet (AppNexus, Sovern). ’ It used both a first-party and a third-party cookie, collecting 1P, 2P and 3P data, which it assembled into audiences either for sale (from a publisher) or purchase (by ad buyers) — or for analytics, testing, etc.

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InMobi

MAY 28, 2015

This means there exists no playbook to consult, no cookie-cutter model to use and definitely no rules to follow. We plan to continue to make an impact in a big way in the US market, so stay tuned for some exciting updates in North America in 2015. Rather, the team has every opportunity to create them all.

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Paleo AdTech

DECEMBER 10, 2023

She founded it in 2015 with her sister, Maja, an ad tech vet (AppNexus, Sovern). ’ It used both a first-party and a third-party cookie, collecting 1P, 2P and 3P data, which it assembled into audiences either for sale (from a publisher) or purchase (by ad buyers) — or for analytics, testing, etc.

Cookies 40

Cookies Ad Tech Audience Data Management Platform 40

All About Advertising Law

NOVEMBER 25, 2014

sandwiches, wraps, and paninis at a deli counter; salads plated by the consumer at a salad bar; cookies from a mall cookie counter; bagels, donuts, rolls offered for individual sale). loaves of bread, bags or boxes of dinner rolls, whole cakes, and bags or boxes of candy or cookies). dried fruit, nuts) in grocery stores.

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Ad Monsters

MAY 15, 2023

Jeremy joined Daily Mail in 2015 as a Programmatic Analyst. Chao focuses on accelerating business growth and transformation at Insider and developing a healthy advertising ecosystem through partnerships as the industry shifts away from third-party cookies. What advice did you wish you would have received at the start of your career?

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Martech

FEBRUARY 24, 2022

It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere. Dover, Delaware-based Ringba was founded in 2015 and has 33 employees. was founded in 2015 and has 25 employees. CallSource. Target customers.

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Ad Monsters

JANUARY 24, 2023

MK: The industry has come a long way since the period between 2015-2016 that some may remember as the ‘adblockcalypse’, when adblocking grew rapidly and there were no sustainable solutions to address the revenue challenge it posed to publishers and media organizations. How do you do it?

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Paleo AdTech

FEBRUARY 1, 2022

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Flashtalking itself started as a personalization platform in the U.K.,

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. Sears has worked on the Paramount sales team since 2015.

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Single Grain

OCTOBER 14, 2019

And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. They offer an 11% commission rate , a 30-day cookie period, gifts to their partners, and a lot of other perks that you may like as an online merchant. million views on the @nikewomen Instagram profile, almost 5 million views on YouTube, and more than 22.5

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Digiday

OCTOBER 12, 2022

Collecting first-party data is still a priority for many publishers — despite Google’s continued delay in removing third-party cookies from its Chrome browser — and getting an email address remains top of the list as one of the most valuable identifiers that media companies can gain from their audiences. media industry.

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Media Pop-Up Audience Agency 69

Lemonads

OCTOBER 6, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs and data providers. TripleLift has also many Award Winnings! They also have live integrations into every major DSP including AppNexus, The Trade Desk, MediaMath, Turn and approximately a dozen other bidders.

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Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for?

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VideoWeek

OCTOBER 7, 2022

Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. First signed in 2015, the renewed deal allows the broadcaster to show every match in the European rugby tournament, along with select games from the EPCR Challenge Cup.

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GDPR Cookies Agency Ad Tech 64

VideoWeek

DECEMBER 1, 2023

” Google Doubles Down on Cookie Deprecation Deadline Google is committed to removing cookies from Chrome at the end of 2024, the company’s VP of global advertising told Digiday this week. One percent of cookies will be gone in January 2024, said Dan Taylor, providing a “real world testing environment” for advertisers.

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Single Grain

APRIL 28, 2020

The company remade the Game of Thrones opening credits with the same music, only the animations were made entirely of cookies ( about 3,000 !): Their Instagram campaign matches humor with compelling images of different travel locations around the world, making it more than just a service – it’s also a travel forum. The Lesson.

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Marketing Audience Media ROI 141

Ad Beat

SEPTEMBER 4, 2019

2015: The “Interrupted” campaign: In order to highlight their ad-free experience, Vimeo launched a video ad campaign featuring two partners using sign language to communicate with subtitles transcribing their exchange.

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VideoWeek

SEPTEMBER 29, 2023

ConteX offers buyers contextual targeting capabilities, according to OpenX, designed in response to third-party cookie deprecation. FT Saw Strong Ad Revenues in 2022 The Financial Times saw total revenues grow by fiver percent in 2022, aided by its strongest year for ad revenues since 2015, Press Gazette reported this week.

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Paleo AdTech

APRIL 19, 2022

” After Rocket Fuel went public admitting to take rates that approached half of media spend, advertisers took notice, and Brian admits this event “definitely had an impact,” which peaked in 2015-16 and then “settled down.”

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Paleo AdTech

DECEMBER 10, 2023

” After Rocket Fuel went public admitting to take rates that approached half of media spend, advertisers took notice, and Brian admits this event “definitely had an impact,” which peaked in 2015-16 and then “settled down.”

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