2015 Cookies CPM 
Ad Monsters
OCTOBER 20, 2022
We live in times where CPM pricing is through the roof, but we are mainly seeing this in linear in the areas of sports, broadcast, and cable. This conundrum is interesting because, despite the volume of television watching going down, CPM prices are still going up. . In 2015, Bob Iger at Disney talked about cord-cutting.
MediaFuse
JUNE 6, 2019
A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 There will be greater flexibility and transparency, and the cost will be based on either CPM, CPC or CPA. This year, however, a new law is meant to emerge and it will concern cookies used on websites.
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Digiday
JUNE 8, 2022
Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?
Lemonads
OCTOBER 6, 2020
TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs and data providers. They have a dedicated support team that can easily help and assist in ad implementation working on a CPM basis as well. TripleLift has also many Award Winnings! They make it more engaging”.
Monetize More
APRIL 13, 2023
The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. 30-40% revenue boost & increased CPM rates. So what are you waiting for?
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