Martech

DECEMBER 7, 2021

Whether the topic was the deprecation of third-party cookies, the development of FLoC, or Apple’s “Do Not Track” initiative, Singal saw market forces correcting for these challenges and creating opportunities for independents to continue to challenge the walled gardens. That’s been our bread and butter for a while.

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Advertising Retail GDPR Real Estate 106

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

JUNE 23, 2023

Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. ID5’s identity graph will enable advertisers on The Trade Desk platform to leverage ID5’s cookieless ID.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for? and gets them to place a bid.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

OCTOBER 7, 2022

Using PubMatic’s Connect platform, agencies can access Permutive-facilitated cohorts across all browsers without the need for third-party cookies. First signed in 2015, the renewed deal allows the broadcaster to show every match in the European rugby tournament, along with select games from the EPCR Challenge Cup.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

DECEMBER 1, 2023

” Google Doubles Down on Cookie Deprecation Deadline Google is committed to removing cookies from Chrome at the end of 2024, the company’s VP of global advertising told Digiday this week. One percent of cookies will be gone in January 2024, said Dan Taylor, providing a “real world testing environment” for advertisers. “A

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Media Entertainment Cookies Agency 105