Digiday

JANUARY 26, 2023

24, 2015, this article has been updated to include an explainer video that covers a cookie-stuffing scheme exposed by cybersecurity firm Confiant in January 2023. One of the more tried-and-true techniques is cookie stuffing. First: explain what a cookie is? So WTF is cookie stuffing? Originally published on Mar.

Cookies 73

Cookies Affiliates Pop-Up Conversion Rate 73

Ad Monsters

OCTOBER 1, 2024

It became a minor headache, easily ignored by popping an Acceptable Ads-laced aspirin. It doesn’t even show up in existing adblocking analytics. It also blocks or doesn’t permit a bunch of other stuff that publishers have come to rely upon: Acceptable Ads, adblock walls, cookie-banners (CMPs), and in-house promotions (e.g.,

Banner 52

Banner Pop-Up Cookies Audience 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. How the data stacks up. Other deterministic data: N/A.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Digiday

OCTOBER 12, 2022

Collecting first-party data is still a priority for many publishers — despite Google’s continued delay in removing third-party cookies from its Chrome browser — and getting an email address remains top of the list as one of the most valuable identifiers that media companies can gain from their audiences. Known commenters only.

Media 69

Media Pop-Up Audience Agency 69

Lemonads

OCTOBER 6, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs and data providers. Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated? TripleLift has also many Award Winnings!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for? and gets them to place a bid.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Ad Beat

SEPTEMBER 4, 2019

2015: The “Interrupted” campaign: In order to highlight their ad-free experience, Vimeo launched a video ad campaign featuring two partners using sign language to communicate with subtitles transcribing their exchange. You can also see the ‘Join’ and ‘Upload’ CTA in the top navigation bar that opens up the same ‘Sign Up’ form.

Advertising 40

Advertising Video Ads Pop-Up Ad network 40