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This is how the ads that appear on search engine results pages, alongside ads in retargeting campaigns, are paid for typically. CPA often stands for cost per action or cost per acquisition. per click in the final quarter of 2015 on one platform; in comparison, the lowest CPC was $0.27 per click in the second quarter of 2016.
5) Retargeting. 97% of people who visit your site for the first time leave without buying anything unless you bring them back via a retargeting campaign. A good retargeting campaign works because: 3 out of 4 customers notice retargeted ads. If you leverage retargeting along with other channels, you can sell 50% more.
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