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Headerbidding. It seems like every other week there’s a new headerbidding solution on the market. Since the onset of real-time bidding, headerbidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
OpenX integrates seamlessly with most ad servers, video players and headerbidding. You can also integrate the OpenX prebid adapter to increase demand within video headerbidding. They’ve also enabled video headerbidding which can help you increase competition and drive the most revenue from each impression.
Panorama ID results vs cookies include: 9.43X lift in CTR / 107% more viewable impressions 3X cheaper than cookies / 2X scaled delivery 8X CPM for publisher, lift in overall yield / 2X previously unaddressable inventory 31% impression lift in all browsers / 2.5X more efficient delivery than cookies. There are about 30 submodules in Prebid.)
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