MediaFuse

AUGUST 19, 2015

billion in 2015 and $20.41 Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. Buyer survey’s show they are driving forward with a mission to automate their buying process and bring data into more of their media buys. billion in 2015 and $8.57

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Impressions Ad network CPM Data Management Platform 52

Martech Series

JUNE 7, 2022

In 2021, organisations worldwide were using an average amount of 110 software as a service (SaaS) applications 2 , compared with just eight in 2015, showcasing a startlingly rapid increase. Globally, cloud adoption and notably multicloud adoption, remains on the rise.

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MarTech Data Management Platform Agency Marketing 81

Martech Series

OCTOBER 18, 2022

. “This year’s winners of the Talend Data Masters Awards demonstrate the critical value Talend serves to customers of all industries to transform data into operational excellence, customer-centricity, and growth,” said Christal Bemont , Talend CEO.

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GDPR Healthcare Finance MarTech 75

Paleo AdTech

JANUARY 26, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP).

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Cookies Ad Tech Audience Data Management Platform 45

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Paleo AdTech

DECEMBER 10, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP).

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Cookies Ad Tech Audience Data Management Platform 40

VideoWeek

JUNE 23, 2023

.” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access. Sears has worked on the Paramount sales team since 2015.

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