Ad Monsters

OCTOBER 19, 2022

AdX is also the industry leader in uniting many different Demand Side Platforms (DSP) into its exchange, which fosters increased demand and higher CPMs for inventory. Publishers and advertisers prefer working with AdX because it is held to the highest industry standards for inventory and network ad quality.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” That’s been our bread and butter for a while.

Advertising 106

Advertising Retail GDPR Real Estate 106

Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google grievances.

Header Bidding 88

Header Bidding Ad Server Ad Tech Demand Side Platform 88

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns.

Video Ads 110

Video Ads Conversion CPC Banner 110

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for? and gets them to place a bid.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

VideoWeek

MARCH 17, 2023

UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.”

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52