Remove 2015 Remove Demand Side Platform Remove GDPR
article thumbnail

The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. Sears has worked on the Paramount sales team since 2015.

GDPR 52
article thumbnail

InMobi CEO bullish about prospects for independents in the advertising space

Martech

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” We see what happened with GDPR.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Advertisers began leveraging consumer insights for hyper-personalized campaigns.

article thumbnail

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

However, they still require consent under the EU’s GDPR. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.” Glossary of key terms.

article thumbnail

What if… Google parts ways with its ad stack?

Digiday

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google grievances.

article thumbnail

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

GDPR 64