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Headerbidding. It seems like every other week there’s a new headerbidding solution on the market. Since the onset of real-time bidding, headerbidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
Publishers put code on a page for the purpose of creating a wrapper for headerbidding, which enables SharedID creation. launched in 2015 as an open-source headerbiddingplatform to give publishers the ability to handle headerbidding on their own websites and apps. How does it work?
For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-sideplatforms. Google has been at pains to highlight its support of headerbidding in Google Ad Manager in recent months.
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