InMobi

JANUARY 5, 2015

Here are some trends that brand marketers need to watch out to stay on top in 2015. Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

MobileAds

JANUARY 20, 2021

In-App video advertising has been steadily gaining traction. As mobile becomes the dominant ad channels, advertisers are devoting their ad spends on video. According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

MARCH 13, 2020

According to numbers cited by eMarketer , not only did the amount of digital display advertising budget lost to fraud drop significantly between 2015 and 2019, but ad fraud is no longer a top cited concern among marketers and media buyers.

Display Advertising 52

Display Advertising Ad Inventory Ad Tech Advertising 52

MediaFuse

JUNE 6, 2019

A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 The same research discovered a similar trend with programmatic digital display ad spending. In 2015 $17.5 By the end of 2018, the total was $30.09 billion was spent, and three years later it increased to $39.46

Marketing 52

Marketing CPC CPA CPM 52

InMobi

SEPTEMBER 7, 2016

Vertical video, a video format that renders in the portrait mode with9:16 aspect ratio on mobile phones, was first introduced in 2015 by Snapchat, and has since seen rapid adoption. Running experiments to test the efficacy of different mobile video ad formats will be critical to yield confidence in the early days.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Ad Beat

JANUARY 1, 2020

There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or display advertising campaigns. Google is the main player when it comes to mobile display ads.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Banner Flow

DECEMBER 7, 2016

Social advertising will continue to be huge, but only on the right networks. Back in 2015, spending hit nearly $24 billion, and in 2017 it’s expected to exceed $35 billion according to emarketer , which would make up around 16% of total digital ad spend.

Advertising 52

Advertising Click Through Rate Social Advertising Communications 52