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Here are some trends that brand marketers need to watch out to stay on top in 2015. Nativeadvertising will get further traction NativeAdvertising emerged in a big way in 2014, and will scale further this year. Nativeadvertising is more engaging, less intrusive and enables sophisticated campaigns.
In-App video advertising has been steadily gaining traction. As mobile becomes the dominant ad channels, advertisers are devoting their ad spends on video. According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3.
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