Remove 2015 Remove Display Advertising Remove Rich Media
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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

Can offer animated and interactive rich media content. In-App video advertising has been steadily gaining traction. As mobile becomes the dominant ad channels, advertisers are devoting their ad spends on video. This makes them suitable for advertising games and well-established brands. Pros of Interstitial Ads.

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Story-Telling with Mobile Video in India

InMobi

Vertical video, a video format that renders in the portrait mode with9:16 aspect ratio on mobile phones, was first introduced in 2015 by Snapchat, and has since seen rapid adoption. Running experiments to test the efficacy of different mobile video ad formats will be critical to yield confidence in the early days.

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or display advertising campaigns. Google is the main player when it comes to mobile display ads.