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Can offer animated and interactive richmedia content. In-App video advertising has been steadily gaining traction. As mobile becomes the dominant ad channels, advertisers are devoting their ad spends on video. This makes them suitable for advertising games and well-established brands. Pros of Interstitial Ads.
Vertical video, a video format that renders in the portrait mode with9:16 aspect ratio on mobile phones, was first introduced in 2015 by Snapchat, and has since seen rapid adoption. Running experiments to test the efficacy of different mobile video ad formats will be critical to yield confidence in the early days.
There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or displayadvertising campaigns. Google is the main player when it comes to mobile display ads.
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