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InMobi CEO bullish about prospects for independents in the advertising space

Martech

in 2015, and we’ve now grown to become the second biggest exchange in the app eco-system. So maybe the prices are going to go down, but the fill rates are going to go up.” That’s been our bread and butter for a while. We started back in Asia, we came to the U.S. We only focus on mobile and apps.

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How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for? How does Header Bidding help advertisers?