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The WIR: Criteo Slapped with €40 Million GDPR Fine, Omnicom Goes on an AI Offensive, and RTL Pushes into Programmatic for Addressable Inventory

VideoWeek

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. Sears has worked on the Paramount sales team since 2015.

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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

Safari and Firefox Turn off Support for Third-Party Cookies The European Union’s General Data Protection Regulation (GDPR) What Information Can Be Stored in a Cookie? There are 6 legal bases for collecting personal data as outlined in the GDPR. How Are Third-Party Cookies Created? Why Are Third-Party Cookies Being Phased Out?

Cookies 73
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InMobi CEO bullish about prospects for independents in the advertising space

Martech

in 2015, and we’ve now grown to become the second biggest exchange in the app eco-system. We see what happened with GDPR. Regulation is only going to benefit the walled gardens, and I feel like we’ve learnt our lesson from GDPR and we shouldn’t support one identity framework in this industry.”

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Talend Announces 2022 Data Masters Award Winners

Martech Series

” Since 2015, Talend Data Masters Award winners have included companies of all types and sizes that share a goal of turning the possibilities of data into quantifiable business value. Uniper: Uniper is a global energy company that is actively addressing the challenges of the energy transition.

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Rising Trends in Programmatic Digital Marketing

MediaFuse

A report created by eMarketer shows that in 2015 in the US only mobile programmatic ad spending equaled to $10.68 In 2015 $17.5 GDPR and ePrivacy. By the end of 2018, the total was $30.09 billion and the analysts predict this number will be even bigger in 2019. billion was spent, and three years later it increased to $39.46

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9 call analytics platforms for marketing teams to consider

Martech

Dover, Delaware-based Ringba was founded in 2015 and has 33 employees. was founded in 2015 and has 25 employees. Infrastructure is deployed on Amazon Web Services (AWS) which complies with GDPR. A screenshot of Ringba’s platform (via Ringba). Target customers. Real-time bidding. Los Altos, California-based Smith.ai

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The WIR: Smart Fridges Used in CTV Fraud Scheme, TikTok Expands its CTV Efforts, and TF1 and M6 Prepare Concessions for Planned Merger

VideoWeek

While orders, limitations and bans generally seek to ensure that future data processing of personal data takes place in line with the GDPR, sanctions such as administrative fines are directed towards violations in the past and carry a punitive element,” said Datatilsynet. Facebook Settles Location Tracking Lawsuit.