Monetize More

OCTOBER 18, 2022

OpenX integrates seamlessly with most ad servers, video players and header bidding. You can also integrate the OpenX prebid adapter to increase demand within video header bidding. They’ve also enabled video header bidding which can help you increase competition and drive the most revenue from each impression.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Digiday

JUNE 8, 2022

Publishers put code on a page for the purpose of creating a wrapper for header bidding, which enables SharedID creation. However, they still require consent under the EU’s GDPR. launched in 2015 as an open-source header bidding platform to give publishers the ability to handle header bidding on their own websites and apps.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google has been at pains to highlight its support of header bidding in Google Ad Manager in recent months. Google grievances.

Header Bidding 86

Header Bidding Ad Server Ad Tech Demand Side Platform 86