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The market is continually developing, and many vendors are investing heavily in AI and machinelearning to expand the range of marketing and sales use cases for their solutions. Dover, Delaware-based Ringba was founded in 2015 and has 33 employees. was founded in 2015 and has 25 employees. Target customers.
Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.
From the rise of programmatic advertising to privacy regulations like GDPR, each major change caused ripple effects that shook up how publishers and advertisers operate. The Tech Graveyard Is a Cautionary Tale Against Exclusivity Digital advertising has always been a volatile place to do business.
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