Martech Series

JULY 13, 2022

Madeline impressed us as soon as she started working at Viamedia and has grown into a trusted leader, insightful manager, and proven sales and business executive. Kissel was named to Cablefax’s “Overachievers Under 30” in 2015 and has a BA in Integrated Strategic Communications from the University of Kentucky.

Affiliates 84

Affiliates Communications MarTech Impressions 84

illumin

FEBRUARY 12, 2024

The Wall Street Journal reported that the NFL has seen its highest ratings since 2015 and data shows that in just one game, the Kansas City Chiefs saw a 63% increase in female viewers between the ages of 18-49. Taylor Swift’s fan base brings value to the NFL However, this short air time has had a massive impact. million.

Audience 106

Audience Ad Tech Impressions Media 106

Martech Series

NOVEMBER 10, 2022

IPO in 2015. She has an impressive track record building category-creating companies from the ground-up and growing them to over a billion-dollar valuations. In February 2022, Pecan announced a $66 million Series C funding round and continues on an impressive growth trajectory. She led Looker’s marketing until its $2.6B

Impressions 87

Impressions MarTech Marketing 87

More About Advertising

MAY 5, 2016

As with full year 2015 results, IPG enjoyed the highest organic growth of the four largest holding companies in Q1 2016, with 6.7%. IPG set the pace in Q1 but it was Publicis who surprised the market with above expected growth. Interpublic Group’s reported revenue increased 3.9% Net acquisitions accounted for.

Impressions 40

Impressions Marketing Ad Tech Finance 40

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. DatalyMedia’s Strategy According to the data, DatalyMedia has executed its cookie stuffing schemes since at least 2015. Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales.

Cookies 98

Cookies CPL Ad Tech Affiliates 98

MediaFuse

AUGUST 19, 2015

billion in 2015 and $20.41 Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. Advertisers are not guaranteed to be on a specific publisher’s website or to receive a specific quantity of impressions. billion in 2015 and $8.57

Impressions 52

Impressions Ad network CPM Data Management Platform 52

Martech Series

NOVEMBER 16, 2022

As part of this program, advertisers who launch a new Q4 campaign with Aki in November or December will have the option of donating Aki-funded advertising impressions to their charity of choice. Since its inception in 2015, Aki Technologies has grown organically. In 2022, Ads for Good reached more than 5,000,000 devices over all.

Retail 91

Retail MarTech Impressions Advertising 91

Martech

JUNE 26, 2024

It was founded in 2015 and is rather effective.” In theory, this approach leverages machine learning, data analysis, and pattern recognition to assess the validity of impressions, clicks, and conversions in hope of detecting and blocking fraudulent traffic in real-time.

Machine Learning 112

Machine Learning Impressions Ad Exchange MarTech 112

Single Grain

MARCH 18, 2020

The 2015 Phantom Update got its name because at first Google would not admit it happened. Shortly after the first Phantom Update was released, a copy of Google’s Search Quality Evaluator Guidelines got leaked, and they responded by releasing the whole document in November of 2015.

SEO 144

SEO Pop-Up Machine Learning Finance 144

Single Grain

AUGUST 19, 2019

Facebook first introduced their relevance score in 2015 and have continued to refine it since then. Even so, ads with low relevance scores are never going to be displayed to the number of users that an ad with high relevance score would, so simply increasing your bid is not a good long-term strategy for growing impressions. Lower bids.

Impressions 80

Impressions Audience Banner A/B Testing 80

Chief Martech

MAY 8, 2024

And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. The way these two dimensions are interwoven is impressive and instructional. We openly share all the entries, so we all benefit from seeing how different companies construct their martech stacks.

MarTech 113

MarTech Marketing Impressions 113

Ad Monsters

MARCH 1, 2023

From there, we launched the ClutchPoints in 2015. We’ve now grown to a place where we get 30 million page views monthly, and we do close to a billion impressions on social media. We had so many pages, but no one knew our brand.

Media 98

Media Audience Impressions 98

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. The MRC has set forth the viewable impression, which we believe is a good standard that the industry should rally behind,” Alessi said. “Two seconds is pretty freaking — it’s too small. .

Viewability 69

Viewability Impressions Agency Media 69

Digiday

NOVEMBER 17, 2022

The London-based social media and influencer agency was founded in 2015 and began its expansion into the U.S. Then they discuss the guaranteed set of deliverables, which could include number of influencers, how much content produced on each platform, total impressions or engagement and views in the media plan, Cooke explained.

Agency 69

Agency Impressions Media Entertainment 69

Ad Monsters

OCTOBER 19, 2022

Since the GCPP program was conceived in 2015, OAO has continued to meet the high standards Google has set in place, cementing its legacy of being one of Google’s premier trusted partners. Fully based in the United States and now in its 20th year of business, OAO offers its publishing partners a wealth of experience and expertise.

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

Smart-Hub

MARCH 8, 2022

Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). In case the impression doesn’t get bought in the first round, then the right to bid on it is transferred to the rest of the bidders. Normally direct buyers have a priority to access the inventory first.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Mediavine

AUGUST 31, 2022

Possibly as important as our mission statement, being open to change has allowed us to Grow (pun intended) and build things that 2015 Eric, Amber, Matt and Steve wouldn’t even be able to imagine. Are The Loyalty Bonus Or Ad Impressions-Based Revenue Shares Going Away? For 15 million ad impressions, the jump is to 85%.

Impressions 52

Impressions Advertising Marketing 52

Single Grain

FEBRUARY 13, 2024

Figuring that TripAdvisor started launching pSEO pages around 2015, take a look at the organic keywords they’ve rank for since then: And how much organic traffic they’ve gotten! ? The Results We’ve Seen from Our pSEO Efforts Here’s how the Single Grain site sits in terms of impressions and clicks since we started.

SEO 84

SEO Food Conversion Conversion Rate 84

Spoton Digital Media

JULY 18, 2022

Related: Marketing Analytics 101: How To Use Data To Improve Marketing Effectiveness Our Brand Story When we started SpotOn in 2015, the market was good, and smart digital marketers were starting to consider a freelance approach to work. Improve Your Brand Stories See what we did there?

Audience 97

Audience Marketing Education Entertainment 97

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. ” She’s also impressed by Optimizely One. “Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.”

Marketing 127

Marketing Machine Learning Conversion Rate eCommerce 127

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. She’s also impressed by Optimizely One. Web is Optimizely’s web experimentation and testing tool, Performance Edge delivers content from the server closest to the visitor and thus delivers experiments faster.

Marketing 114

Marketing Machine Learning Conversion Rate eCommerce 114

All About Advertising Law

AUGUST 21, 2018

In March 2015 , the FTC sued DIRECTV, alleging that DIRECTV failed to properly disclose material terms of its introductory offer and its subscription agreements. DIRECTV chose to fight. Last August the case went to a bench trial. The court rejected the FTC’s experts’ findings based on an internet survey using three different ads.

Advertising 45

Advertising Banner Impressions 45

Digiday

APRIL 2, 2023

In 2015, the platform’s daily active user count was roughly 7 million. “Twitch, and now Amazon IVS [Interactive Video Service], is, from a technical standpoint, one of the most impressive things the internet has seen over the last decade.” These days, Twitch’s daily active user number is closer to 30 million.

Impressions 87

Impressions Entertainment Audience Advertising 87

Paleo AdTech

DECEMBER 10, 2023

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Flashtalking itself started as a personalization platform in the U.K.,

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Single Grain

SEPTEMBER 15, 2020

In 2015, Neil Patel wrote a piece called The Beginner’s Guide to Online Marketing. It was super detailed and he built links to it manually from September through November of 2015. Let's say he got around 80 manual backlinks and got 95% of those backlinks in November 2015. Use Search Impressions as a Leading Indicator of Success.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Single Grain

OCTOBER 14, 2019

billion: Impressive stats, right? And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. The most impressive part is that videos replace many of the product photos so that you can see the product in action (it's hard to see, but hit the white play button in the center below): [link]. Related Content: .

Marketing 109

Marketing Fashion Banner Audience 109

Smart-Hub

OCTOBER 18, 2022

In this model supply partners consistently offer ad impressions for sale, each time lowering the price threshold — until the impression gets sold. Initially, Prebid was created in 2015 and later became available to the larger community. Prebid Server is a header-bidding solution that is implemented on a server-side.

Header Bidding 40

Header Bidding Ad Exchange Ad Tech Impressions 40

Advertising to Baby Boomers

MARCH 15, 2017

15 OCTOBER 2015 Baby Boomers Not Wearing Wearables … My guess is that we’re a decade away from wearables we might want to wear. It seems as if they want me to think of nothing else but my vital signs for the rest of my life. Finally Live The Life You've Always Wanted With Wearables! Even then we might not want to wear them.

Healthcare 40

Healthcare Impressions Agency Media 40

InMobi

JANUARY 22, 2019

Essentially, this denotes the cost for 1,000 impressions of a particular ad. According to the statistics cited by Business of Apps, between April 2015 and June 2016, average CPC for ad campaigns aiming to drive app installs peaked at around $0.45 Let’s break down the most common ones out there today.

CPM 52

CPM CPC Advertising Banner 52

AdvertiseMint

FEBRUARY 10, 2024

Overall Amazon Statistics Amazon’s dominance in eCommerce is nothing short of impressive. of the 2015’s share. This article will discuss the numbers, trends, and factors that contribute to Amazon’s dominance. The 2022 Prime Day sales were a 20% boost from the 250 million products sold during the 2021 Prime Day.

Marketing 52

Marketing eCommerce Retail Shipping 52

Martech Series

NOVEMBER 18, 2022

The most impressive tool for content creation is Acrolinx. The smart customer service system, which was automated, was introduced by Alibaba in 2015 and received better reviews than the human customer service representatives. Acrolinx – An ideal tool for content creation. The business has previously employed AI.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Paleo AdTech

FEBRUARY 1, 2022

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Flashtalking itself started as a personalization platform in the U.K.,

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

All About Advertising Law

JUNE 2, 2015

2015) confirms that district courts can and should defer to the expertise of the Food and Drug Administration (FDA) under the primary jurisdiction doctrine. The Ninth Circuit’s recent opinion in Astiana v. Hain Celestial Group, Inc. , __ F.3d 3d __ (9th Cir.

Food 40

Food Agency Impressions Advertising 40

Automatad Inc.

JUNE 21, 2023

RankBrain (2015): AI Enters Search RankBrain marked the integration of machine learning into Google’s search algorithm, making the search engine more intelligent and responsive. It essentially appraises the page’s first impression. However, INP goes beyond just first impressions.

SEO 52

SEO Machine Learning Impressions Mobile Search 52

OpenX

OCTOBER 14, 2022

92% of marketers are turning to the medium as a key aspect of their promotional strategy, and 87% of them are seeing a positive return on investment for those efforts — up from 55% in 2015. Most video programming is subject to massive partner costs, but OpenX charges just $1 for every thousand impressions.

Advertising 52

Advertising Audience Viewability Impressions 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. Emergence of Data-Driven Advertising (2015-2020) Data became the driving force behind AdTech during this period, leading to the prominence of Data Management Platforms (DMPs).

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52