Martech Series

NOVEMBER 18, 2022

The Content Strategy tool from HubSpot uses machine learning to assist marketers in finding high-quality content ideas that convert efficiently and helps to verify those content ideas as quickly as possible. The most impressive tool for content creation is Acrolinx. HubSpot – An AI Powered Content Strategy Tool.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Martech

JUNE 26, 2024

It was founded in 2015 and is rather effective.” In theory, this approach leverages machine learning, data analysis, and pattern recognition to assess the validity of impressions, clicks, and conversions in hope of detecting and blocking fraudulent traffic in real-time.

Machine Learning 110

Machine Learning Impressions Ad Exchange MarTech 110

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. She’s also impressed by Optimizely One. I’m also interested in learning more about the CMS. That’s generative, but what about all the AI and machine learning that’s not generative in nature?”

Marketing 112

Marketing Machine Learning Conversion Rate eCommerce 112

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. ” She’s also impressed by Optimizely One. “I’m also interested in learning more about the CMS. ” She runs multivariant tests — “Anything from full funnel tests to CTA testing.

Marketing 125

Marketing Machine Learning Conversion Rate eCommerce 125

Paleo AdTech

DECEMBER 10, 2023

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Flashtalking itself started as a personalization platform in the U.K.,

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. Emergence of Data-Driven Advertising (2015-2020) Data became the driving force behind AdTech during this period, leading to the prominence of Data Management Platforms (DMPs).

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Paleo AdTech

FEBRUARY 1, 2022

and when John Nardone joined as CEO in 2015 after running the DMP [x+1] ( sold to Rocket Fuel), he began to refashion the company as a Google alternative complete with self-contained ad server and dynamic creative products. Flashtalking itself started as a personalization platform in the U.K.,

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40