Martech

OCTOBER 23, 2023

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search.

Mobile Search 97

Mobile Search Machine Learning Advertising Marketing 97

Automatad Inc.

JUNE 21, 2023

RankBrain (2015): AI Enters Search RankBrain marked the integration of machine learning into Google’s search algorithm, making the search engine more intelligent and responsive. Impact: This update had a significant effect on mobile search rankings, with mobile-friendly websites seeing an uptick in their ranking.

SEO 52

SEO Machine Learning Impressions Mobile Search 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52