Martech

JUNE 26, 2024

It was founded in 2015 and is rather effective.” In theory, this approach leverages machine learning, data analysis, and pattern recognition to assess the validity of impressions, clicks, and conversions in hope of detecting and blocking fraudulent traffic in real-time. That changes the ROI calculation on the ads.

Machine Learning 110

Machine Learning Impressions Ad Exchange MarTech 110

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. Indeed already had Optimizely but didn’t have anyone running it, so that’s why I was brought in, for my SEO background and my Optimizely knowledge.” “We’re always testing things and wanting to get more learnings,” she said.

Marketing 112

Marketing Machine Learning Conversion Rate eCommerce 112

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. “We’re always testing things and wanting to get more learnings,” she said. “We have proven our ROI time and time again, which is why we continue to invest in it.

Marketing 125

Marketing Machine Learning Conversion Rate eCommerce 125

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. It also offers a variety of services to maximize advertising ROI and call handler performance. was founded in 2015 and has 25 employees.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Smart-Hub

DECEMBER 22, 2023

Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Advertisers leverage sophisticated data analytics, machine learning, and AI to deliver highly targeted and relevant content.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

DECEMBER 2, 2019

In 2015, the parent company was sold for €2.6B (or USD $2.8B) and Clarence is now thought of as the founder of the modern frozen food industry : 2) Honey: Coupon App. How a Brand Persona Plays Into Effective ROI. 11 Companies That Are Doing Mobile Advertising Right in 2019. 3 Reasons Why Category Design Is an Important Strategy.

Marketing 131

Marketing Food Audience Machine Learning 131

Single Grain

JULY 21, 2020

On July 15, 2015, to celebrate the website's 20th anniversary, Amazon held its inaugural Prime Day , which features sales and promotions for Amazon Prime subscribers. History: Jeff Bezos founded Amazon in 1994, and Amazon Prime was launched in 2005 in the U.S. B2B or B2C?: The service also covers SEO and content creation.

Finance 94

Finance SEO Shipping Marketing 94