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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

Samsung unveiled a new version of Samsung TV Plus, the early FAST (free ad-supported TV) adopter first launched in 2015. German Regulator Highlights Google’s Dominance in Non-Search Advertising. The transaction is expected to close in October 2022, subject to customary closing conditions. Samsung Doubles Down on FAST.

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Top Industry Execs Make Bold Predictions for Mobile Advertising in 2016

InMobi

Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey. According to comScore, 2015 was the year the number of mobile internet users exceeded that of desktop-only internet users, with over 54% of digital media time spent on apps.