Digiday

JULY 12, 2022

announced a new accelerator program that includes giving 25 Black creators $120,000 each, and Havas Media Group announced a new partnership with the creator platform Spotter, which has committed more than $125 million to diverse creators since 2015. Last month, Snap Inc.

Education 69

Education Pop-Up Public Relations Marketing 69

Advertising to Baby Boomers

APRIL 2, 2018

A short video popped up on one of my feeds. It’s from the UK, is a few years old - but I’d never seen it: I liked it, sent links to a few folks. Ronni Bennett blogged it. What a curse. And apparently we’re all supposed to strap on high-tech wearables as penance … Never Leave The Hospital!

Pop-Up 40

Pop-Up Advertising Marketing 40

Ad Monsters

OCTOBER 1, 2024

It became a minor headache, easily ignored by popping an Acceptable Ads-laced aspirin. It doesn’t even show up in existing adblocking analytics. newsletter sign-ups). For example, eyeo set up Acceptable Ads, allowing publishers to run analytics, adblock walls, and cookie-banners. This is dark traffic.

Banner 52

Banner Pop-Up Cookies Audience 52

Martech Series

JUNE 2, 2022

He is also the author of O’Reilly Media’s books on Virtual Reality and WebGL: Learning Virtual Reality (2015), Programming 3D Applications in HTML5 and WebGL (2014), and WebGL Up and Running (2012). “Many advisory groups are made up of figureheads,” said David A Smith, Founder and CTO of Croquet.

Pop-Up 52

Pop-Up MarTech Media Marketing 52

Digiday

OCTOBER 12, 2022

And what many publishers are realizing is that a hard registration wall that forces someone to give up their email address to continue reading is almost too blunt of an ask. After clicking the link in the ad, they hit a registration wall that required them to sign up for the Star’s Daily Newsletter to keep reading.

Media 69

Media Pop-Up Audience Agency 69

Single Grain

FEBRUARY 8, 2024

Luckily, there’s a little exercise we call the “creativity faucet” that you can use to open up your mind to ideas you’ve been hunting for. Imagine a tap that’s been off for ages — it’s going to spit out some gunk before the water clears up, right? That’s how our brains work, too.

Pop-Up 52

Pop-Up Marketing Audience Media 52

Digiday

NOVEMBER 16, 2022

For Dow Jones, publisher of The Wall Street Journal, digital subscriptions represented 68% of the company’s total circulation revenue, up from 66% the year prior. Meanwhile, commerce revenue was back up for BuzzFeed in the third quarter, increasing 12% year-over-year to $14.9 million subscriptions — a 13% increase year-over-year.

Media 69

Media Pop-Up Advertising Audience 69

Clearcode

JULY 3, 2023

Just got a couple of follow-up questions about Super League itself. But over time, the more that we worked with Minecraft, our eyes were kind of opened up to the fact that actually, a lot of the kids were in there not for competition. Michael Sweeney: I think another follow-up question there. Michael Sweeney: Yeah, perfect.

Advertising 52

Advertising Pop-Up Banner Audience 52

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. This era witnessed the proliferation of banner ads and pop-ups, setting the foundation for a more interactive and engaging advertising experience. The AdTech market is projected to grow from 579.4 billion USD in 2023 to 1,496.2

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

OCTOBER 6, 2020

Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated? TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, joined the Forbes list of Most Promising Companies in America in 2015 and was named one of Crain's New York Business's Best Places to Work in NYC!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Lemonads

AUGUST 10, 2020

AdNow Review Company AdNow began in 2014, when a group of digital “geeks” passionate about digital marketing, RTB and Big Data, came up with the idea of creating a new hybrid native ad format. In December 2015, AdNow first launched cooperation with webmasters, and the publishers' platform became available for everyone willing to use it.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

MobileAds

JANUARY 20, 2021

According to VentureBeat, mobile video ad spending triples in 2015, where global ad spend on video rise to 71 percent of total mobile ad spend in Q3. For example, Spotify lets you watch a video ad to get up to thirty minutes of music without interruptions. On the other hand, Google can allow a Rewarded Video Ad to be up to 60 seconds.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for? and gets them to place a bid.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up. Fabrick ID is a programmatic token that is made up of a variety of publisher-provided PII and is designed as a cookie replacement.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

MNTN

FEBRUARY 9, 2024

For context on how momentous this turnout is, the last time the game had such a huge viewership was in 2015, when 114 million folks tuned in. And we just learned what Michael Cera has been up to with those CeraVe bottles: it’s probably all a “super” stunt. million households. And it seems 2023 was just marking a turn in the tides.

Pop-Up 105

Pop-Up Advertising Food Marketing 105

Digiday

JANUARY 15, 2023

So it’s no surprise that in the wake of Elon Musk’s takeover, there have already been a number of platforms that have popped up and either promoted themselves or had their names thrown in the ring as potential Twitter alternatives. Founded: 2015. Founded: October 2019. HQ: Germany. What is it? Total users: 2.5

Pop-Up 94

Pop-Up Audience Marketing Banner 94

VideoWeek

MAY 5, 2023

And while in the past digital ad revenue growth has helped partly make up for TV losses, digital ad revenues were also down year-on-year from €83 million last year to €76 million this year. Snapchat says First Story could reach up to 50 million users in the US daily. percent overall. Read more on VideoWeek.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Ad Beat

SEPTEMBER 4, 2019

2015: The “Interrupted” campaign: In order to highlight their ad-free experience, Vimeo launched a video ad campaign featuring two partners using sign language to communicate with subtitles transcribing their exchange. You can also see the ‘Join’ and ‘Upload’ CTA in the top navigation bar that opens up the same ‘Sign Up’ form.

Advertising 40

Advertising Video Ads Pop-Up Ad network 40

Gods of Advertising

JANUARY 1, 2016

Making of a Murderer will stun you… What kind of blogger would I be if I didn’t post a list for 2015? Runners up: Fargo. Right up there was The Unfortunates by Sophie McManus – a novel about wealth and wasted years. Pop culture? The most significant phenomena in 2015 was the cell phone video. Things I liked.

Pop-Up 53

Pop-Up Advertising 53