InMobi

NOVEMBER 6, 2017

Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016.

Retargeting 52

Retargeting Fashion Electronics Retail 52

InMobi

JANUARY 22, 2019

This is the basic way for paying for reach and initial awareness, in part because it’s easy to understand and works with just about any ad format imaginable. For instance, most Facebook ads - including mobile video ads - are paid for through CPM pricing. Contrast banner ads with video ads.

CPM 52

CPM CPC Advertising Banner 52

Single Grain

AUGUST 19, 2019

If you’re familiar with Google Ads, you probably know all about their Google Ads Quality Score: Like Facebook’s relevance score, Google’s system is designed to measure the relevance and quality of ads that they show to their users, providing a better experience in return. A Simple Hack to Combine Facebook Ads and Google Ads.

Impressions 80

Impressions Audience Banner A/B Testing 80

Martech Series

DECEMBER 22, 2022

By 2015, every month the user base increased to 75 million users and advertisements were becoming pervasive which gave the Company a revenue stream. Additionally, the forward-thinking purchase of Looksery in 2015 assisted in introducing augmented reality to millions of consumers (AR).

Audience 86

Audience ROI Advertising Media 86

MNTN

AUGUST 24, 2022

For instance, AT&T acquired DirecTV in July 2015, and Atlantic Broadband rebranded itself as Breezeline in January 2022. Performance TV takes traditional TV advertising to the next level by combining the dynamic medium of video ads with the detailed targeting and metrics-tracking of digital advertising.

Audience 52

Audience Retargeting Advertising Video Ads 52

Single Grain

FEBRUARY 21, 2022

Their team can manage Google Ads and Facebook Ads, along with other paid social platforms. Since its founding in 2015, they have experienced massive growth, opening three offices with over 120 employees. They offer Google Ads and Shopping management as well as Microsoft Ads, retargeting, and YouTube ads.

Agency 52

Agency SEO Conversion Marketing 52

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns.

Marketing 141

Marketing Audience Media ROI 141