Adweek
OCTOBER 14, 2022
Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023.
MediaFuse
JULY 23, 2014
Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. 24/7 Real Media. Rich Media Vendors. The post LEADING AD SERVERS, AD EXCHANGES, SSPS, & RICH MEDIA OF 2015 appeared first on MediaFuse. Ad Servers. Smart AdServer.
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InMobi
OCTOBER 17, 2014
this year, almost one-third by 2015 , and near 40% by 2018. For instance, advertisers can leverage richer ad formats such as mobile video , in-app full screen ads, interstitials, rich media ads and native ads. Nearly 19% of digital sales and 1.2% of all retail sales in the US in 2014 will come from mobile devices.
InMobi
APRIL 6, 2015
InMobi research on the marketer perceptions of mobile native advertising in 2015 revealed what we had suspected all along - advertisers, along with publishers and ad platforms, are divided on the definition of mobile native. Is it custom content that suits editorial content? Possibly, user-generated content?
InMobi
AUGUST 30, 2016
When AdWeek published the article “Now that Vertical Video is finally legitimate, creatives need to rethink everything” in 2015, it described how some companies are offering tools to resize horizontal videos, to make them vertical. It’s a true mobile-first experience, with the video filmed in portrait mode (9:16 or 1080x1920 resolution).
InMobi
SEPTEMBER 7, 2016
Vertical video, a video format that renders in the portrait mode with9:16 aspect ratio on mobile phones, was first introduced in 2015 by Snapchat, and has since seen rapid adoption. Running experiments to test the efficacy of different mobile video ad formats will be critical to yield confidence in the early days.
InMobi
JUNE 24, 2012
Tablet devices are beginning to penetrate both homes and businesses, and according to the latest industry forecasts from Yankee Group, tablet sales will outperform PC sales in 2015. But we already know mobile is huge and is going to get bigger. In many ways, TV Prime Time is Prime Time for mobile as well.
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