2015 Rich Media Video Ads 
Monetize More
OCTOBER 18, 2022
Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.
InMobi
AUGUST 30, 2016
While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
SEPTEMBER 7, 2016
In an experiment run by Google, a mobile video ad had a 26% higher VTR (View Through Rate) compared to shorter versions of the same ad played on desktop and TV. That's an important metric because the mobile video ad was three times longer; yet, it was viewed more.
MobileAds
JANUARY 20, 2021
Can offer animated and interactive rich media content. Cons of Interstitial Ads. Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. Video on mobile is pretty appealing.
Ad Beat
NOVEMBER 20, 2019
Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . It’s important to note that search engines are expected to consistently increase the ranking factor of videos, as long as customers prefer (or rather demand!)
Ad Beat
OCTOBER 30, 2019
trillion, according to a 2015 Nilsen report. . Life Takes Visa reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere and that empower Visa cardholders to experience life and business their way and on their terms,” she added. . 2019: ‘Money is Changing’. Publishers.
Expert insights. Personalized for you.
52 
Let's personalize your content