Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

MobileAds

JANUARY 20, 2021

Can offer animated and interactive rich media content. Cons of Interstitial Ads. Samples of mobile video ads in different display modes for varying purposes: (1) autoplay video, (2) square framed video, and (3) verticle video with an image overlay. Video on mobile is pretty appealing.

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

InMobi

AUGUST 30, 2016

While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought.

Video Ads 52

Video Ads Rich Media Banner Food 52

InMobi

SEPTEMBER 7, 2016

In an experiment run by Google, a mobile video ad had a 26% higher VTR (View Through Rate) compared to shorter versions of the same ad played on desktop and TV. That's an important metric because the mobile video ad was three times longer; yet, it was viewed more.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Ad Beat

NOVEMBER 20, 2019

Therefore, it comes as no surprise that 59 percent of media buyers and marketers are ready to shell out more than $20 million annually for digital/mobile video ads. . It’s important to note that search engines are expected to consistently increase the ranking factor of videos, as long as customers prefer (or rather demand!)

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Ad Beat

OCTOBER 30, 2019

trillion, according to a 2015 Nilsen report. . Life Takes Visa reinforces our brand promise to deliver innovative products and services that can be used anytime, anywhere and that empower Visa cardholders to experience life and business their way and on their terms,” she added. . 2019: ‘Money is Changing’. Publishers.

Finance 52

Finance Marketing Conversion Electronics 52