InMobi

MARCH 30, 2016

A TripAdvisor 2015 report defines the term “Connected Travelers” as those who have used a smartphone to plan or book a trip. In 2015, 62.6% These are moments where people buy on impulse or remind them that they are ought to take an action! of travelers who book trips via digital means will do so using a mobile device, up from 43.8%

ROI 52

ROI Media Marketing Advertising 52

InMobi

JANUARY 5, 2016

In September 2015, Apple announced that iOS 9 will feature content blocking , which allows users to block ads and give them more control over their experience with ads. billion in 2015 and grow to $21 billion in 2018, rising from just $4.7 And the use of native advertising will continue to grow. billion in 2013.

Native Advertising 52

Native Advertising Advertising Marketing Banner 52

Martech

JUNE 26, 2024

It was founded in 2015 and is rather effective.” That changes the ROI calculation on the ads. . “It brings together the advertisers, the publishers, law enforcement agencies — all the market players. They are able, by exchanging their individual knowledge, to understand how to prevent fraud in a better way.

Machine Learning 111

Machine Learning Impressions Ad Exchange MarTech 111

Martech Series

DECEMBER 22, 2022

By 2015, every month the user base increased to 75 million users and advertisements were becoming pervasive which gave the Company a revenue stream. Additionally, the forward-thinking purchase of Looksery in 2015 assisted in introducing augmented reality to millions of consumers (AR). With Snap Ads, Marriot Bonvoy saw a 3.4x

Audience 86

Audience ROI Advertising Media 86

Martech

SEPTEMBER 29, 2021

Originally launched in 2014 as email automation platform TriggerMail, Bluecore rebranded in 2015 and added more personalization functionality across the broader digital shopping journey. To address this challenge, they partnered with Bluecore, a marketing cloud platform that specializes in the digital retail space. Click here to download!

Retail 92

Retail Communications Finance eCommerce 92

Martech

FEBRUARY 24, 2022

Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. It also offers a variety of services to maximize advertising ROI and call handler performance. was founded in 2015 and has 25 employees.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

NOVEMBER 15, 2023

In October 2015, Avinash Kaushik, then senior director of global analytics and digital marketing evangelist for Google, spoke at the MarketingProfs Conference about leveraging analytics effectively. Calculate any ROI metrics. Measure and optimize the performance of the stack and its component pieces. Control customer acquisition costs.

Communications 104

Communications MarTech Marketing Finance 104

InMobi

JULY 14, 2015

Today - 14th July, 2015 - is a historic day not only for us, but for the mobile advertising world at large; a monumental pit-stop in this fantastic journey that all of us have been a part of - one of craziness, one of ups and downs, one of imagination and one of insane growth. That was nearly 24 months ago.

Advertising 52

Advertising ROI Conversion 52

Martech

OCTOBER 18, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. “We have proven our ROI time and time again, which is why we continue to invest in it. ” She runs multivariant tests — “Anything from full funnel tests to CTA testing. .

Marketing 126

Marketing Machine Learning Conversion Rate eCommerce 126

Martech

OCTOBER 19, 2023

Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas. We have proven our ROI time and time again, which is why we continue to invest in it. Indeed has been looking at other solutions on the Optimizely menu, but is currently just using the testing capabilities. “We

Marketing 113

Marketing Machine Learning Conversion Rate eCommerce 113

InMobi

OCTOBER 17, 2014

this year, almost one-third by 2015 , and near 40% by 2018. Finally, the best brands will continue to invest in mobile because it guarantees ROI. Nearly 19% of digital sales and 1.2% of all retail sales in the US in 2014 will come from mobile devices. jump this year.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

Martech Series

DECEMBER 5, 2022

Comparatively, the number of people searching for products on social media has risen by 43% since 2015. What precautionary measures should brands take to ensure growth and no loss of ROI through their social efforts? We couldn’t look ahead to 2023 without factoring in the cost of living crisis.

MarTech 92

MarTech Retail Marketing Audience 92

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

MARCH 4, 2022

Online PPC advertisements provide a 200% ROI. Do you need someone to track your advertisement ROI and manage your analytics? Single Grain is an ROI-focused digital marketing agency with a professional team of experts to help you skyrocket your business's growth. They create ROI-focussed ad copy to boost CTR and drive more leads.

Agency 52

Agency SEO Marketing ROI 52

Ad Monsters

JANUARY 24, 2023

MK: The industry has come a long way since the period between 2015-2016 that some may remember as the ‘adblockcalypse’, when adblocking grew rapidly and there were no sustainable solutions to address the revenue challenge it posed to publishers and media organizations. How do you do it?

Conversion 75

Conversion Audience Ad Tech Advertising 75

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. This process will not only keep your ads relevant but also increase your ROI and prevent you from wasting money. Who Should Advertise on Amazon?

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JUNE 24, 2021

In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Google had sown the seeds of this update back in 2015 when it released its Search Quality Rater Guidelines , but it became popular after the Medic Update of 2018. Let’s get started! Passage Indexing. Mobile SEO.

SEO 138

SEO Marketing Audience Real Estate 138

Smart-Hub

DECEMBER 22, 2023

Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Take1ads achieved a phenomenal 585% revenue increase and an impressive 571% ROI in just 4 months with SmartHub’s empowerment.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

MNTN

JUNE 6, 2024

For instance, AT&T acquired DirecTV in July 2015, and Atlantic Broadband rebranded itself as Breezeline in January 2022. MNTN Performance TV offers unparalleled performance marketing tools to maximize your ROI and enhance your brand’s visibility. MVPD Providers The most well-known MVPD providers in the U.S.

Audience 52

Audience Advertising ROI Ad Targeting 52

Ad Beat

DECEMBER 10, 2019

Every video ad format engages with the users differently and depending on your business goals, and ROI expectations, you can choose from the following: In-stream ads run before the video that your viewer has selected (on YouTube, or other streaming platforms) to watch. Source: thinkwithgoogle.

Video Ads 52

Video Ads Advertising Entertainment Audience 52

Single Grain

SEPTEMBER 15, 2020

In 2015, Neil Patel wrote a piece called The Beginner’s Guide to Online Marketing. It was super detailed and he built links to it manually from September through November of 2015. Let's say he got around 80 manual backlinks and got 95% of those backlinks in November 2015. Get A Free Consultation.

SEO 52

SEO Impressions Real Estate Click Through Rate 52

Single Grain

AUGUST 24, 2022

ROI reporting and analysis. They perform in-depth keyword discovery, ad optimization, and regular campaign monitoring to deliver high-ROI PPC campaigns. They have an expert team of social media ad professionals to run ROI-friendly advertisement campaigns across your target social channels. Ad copy creation and optimization.

Agency 59

Agency Advertising SEO Retargeting 59

Monetize More

JANUARY 2, 2023

Since 2015, in-app ads have been performing 10x better than conventional banner ads, with 153% better CTR’s. Once the above is done, you’re all set to choose the right app monetization strategy that will skyrocket your ongoing ROI. Conclusion.

Banner 52

Banner Non-Profit Affiliates Conversion Rate 52

Single Grain

FEBRUARY 21, 2022

ROI measurements and optimization. Since its founding in 2015, they have experienced massive growth, opening three offices with over 120 employees. More specifically, Google Ads agencies take care of: Campaign planning and execution. In-depth keyword discovery. Thorough competitor analysis. Ad copywriting and optimization.

Agency 52

Agency SEO Conversion Marketing 52

Ad Beat

OCTOBER 30, 2019

trillion, according to a 2015 Nilsen report. . Considering that video as the type of content is likely to generate more organic traffic , revenue, and overall ROI, it comes as no surprise that today, 87% of online marketers actively use videos as a marketing tool to achieve their conversion goals.

Finance 40

Finance Marketing Conversion Electronics 40

Clearcode

JULY 3, 2023

They want the experiential kind of product placement on steroids moment inside these game worlds, and they want it augmented with on-platform media products that allow us to really drive exponentially more traffic into that experience and deliver really off-the-charts types of engagement and ROI. Michael Sweeney: Yeah, perfect.

Advertising 52

Advertising Pop-Up Banner Audience 52

Single Grain

MAY 12, 2020

63% of businesses say that video gets the beset return on investment (ROI) on social media. Sure, it looks great on a landing page and does the rounds on social media, but when it fails to deliver a flood of new business, the appeal of video content wears off, along with the ROI. There's nothing to lose, but a whole lot to gain!

Audience 145

Audience Marketing ROI Brand Awareness 145

Single Grain

DECEMBER 2, 2019

In 2015, the parent company was sold for €2.6B (or USD $2.8B) and Clarence is now thought of as the founder of the modern frozen food industry : 2) Honey: Coupon App. How a Brand Persona Plays Into Effective ROI. Related Content: 10-Step Checklist to Digital Branding for SMBs. Mobilize Every Function in Your Company.

Marketing 131

Marketing Food Audience Machine Learning 131

Single Grain

OCTOBER 14, 2019

And, yeah, jersey sales were 500% up in 2019 compared to the 2015 World Cup. All You Need to Know About the ROI of Influencer Marketing [infographic]. million views on the @nikewomen Instagram profile, almost 5 million views on YouTube, and more than 22.5 million views and 97K retweets on Twitter.

Marketing 109

Marketing Fashion Banner Audience 109

Ad Beat

NOVEMBER 20, 2019

Overall, 83 percent of businesses globally agreed that incorporating videos in their marketing strategy has positively impacted their ROI. The best part is that you don’t need to invest in expensive cameras and lighting equipment for your videos. to run video campaigns on Youtube. Moving away from the 30-second TV commercial format, the 3.5-minute

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Single Grain

JULY 21, 2020

On July 15, 2015, to celebrate the website's 20th anniversary, Amazon held its inaugural Prime Day , which features sales and promotions for Amazon Prime subscribers. History: Jeff Bezos founded Amazon in 1994, and Amazon Prime was launched in 2005 in the U.S. B2B or B2C?: Amazon Prime is a B2C service for Amazon customers.

Finance 94

Finance SEO Shipping Marketing 94

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. Channel Bakers, launched in 2015, has a global team of 80 staff across four continents.

Marketing 52

Marketing Ad Tech ROI Retail 52