AdPushup

MAY 23, 2023

Discover how viewable ads revolutionize revenue by ensuring visibility. Maximize your revenue potential in online advertising through strategic viewability optimization. In 2015, Google made a [.] Unleash the power of vCPM for publishers and supercharge your earnings.

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Viewability Advertising Impressions CPM 98

More About Advertising

AUGUST 10, 2017

The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), has.

Viewability 40

Viewability Communications Agency Advertising 40

InMobi

OCTOBER 26, 2015

In-App mobile video streaming is exploding as highlighted in the latest App Annie Q2 2015 Index report. According to comScore, over 87% of mobile media consumption takes place now in-app, as well as a majority of all digital time spent.

Viewability 40

Viewability Marketing Media 40

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. The MRC has set forth the viewable impression, which we believe is a good standard that the industry should rally behind,” Alessi said. Members of the traditional TV industry seem to share a different belief.

Viewability 69

Viewability Impressions Agency Media 69

InMobi

JANUARY 26, 2017

With the development of ad viewability standards and proven results with shorter formats (30 seconds or less), mobile video will become the most effective, efficient and widely accepted medium for advertisers. billion) in 2015. billion) in 2018 from about 90 billion Yuan ($13.1

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

OpenX

OCTOBER 14, 2022

92% of marketers are turning to the medium as a key aspect of their promotional strategy, and 87% of them are seeing a positive return on investment for those efforts — up from 55% in 2015. The video market is growing, and nearly everyone is relying on this format to reach audiences.

Advertising 52

Advertising Audience Viewability Impressions 52

Monetize More

APRIL 13, 2023

The term header bidding has been around for a few years now with Google Trends shows that the term sprung onto the scene in the summer of 2015, but only recently publishers have been using the technology as a serious piece of their ad management tech stack. So what are you waiting for? Google AdX Privilege Takeaways : Boost in site speed.

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Header Bidding Ad Server Impressions Demand Side Platform 52