Adweek

FEBRUARY 11, 2024

After using Arrested Development star Tony Hale to squeeze lemons (a thinly veiled reference to Beyonce's 2016 multiplatinum visual album Lemonade) and alluding to the. Well, it wasn't a Las Vegas residency or a new tour, but that Verizon Super Bowl ad with Beyonce did just about everything else it could to break the internet.

290

290

Adweek

SEPTEMBER 26, 2024

Lauren "Lo" Bosworth might have become a household name thanks to appearing on reality TV shows The Hills and Laguna Beach, but her decision to found wellness brand Love Wellness in 2016 stems from wanting to prove that she was more than a TV star. Growing up in the entertainment industry can create a lot.

Entertainment 290

Entertainment Retail eCommerce Media 290

Adweek

APRIL 16, 2024

Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble (P&G), Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation. There's no one path to the chief marketing officer (CMO) seat, and Taco Bell's top U.S. marketer Taylor Montgomery is living proof.

Media 288

Media Marketing 288

Adweek

NOVEMBER 27, 2023

JUV was founded in 2016 by three close friends, and has since. It's frustrating! Similarly, Gen Z feels annoyed when marketers try to appeal to them without actually speaking with them. That's where JUV Consulting comes in.

Marketing 312

Marketing 312

Adweek

OCTOBER 17, 2022

In 2016, a protest campaign dubbed "#ChristmasSoWhite" took aim at the British advertising industry for consistently featuring predominantly white, straight, middle-class families in their.

Advertising 62

Advertising Marketing 62

Adweek

OCTOBER 15, 2024

Americans' trust in the media--such as newspapers, television, and radio--first fell to 32% in 2016 and did so. Americans continue to register record-low trust in the mass media, with 31% expressing a "great deal" or "fair amount" of confidence in the media to report the news "fully, accurately, and fairly," similar to last year's 32%.

Media 277

Media 277

Adweek

OCTOBER 30, 2024

When Grammy-nominated artist and multi-platinum producer Ryan Leslie released his 2016 album MZRT, there were no billboards, bells, or whistles. Instead, he promoted it via an inbound SMS campaign, without a record label or intermediary. To do this, he used Superphone, a product powered by his platform Disruptive Multimedia.

Marketing 263

Marketing 263

Adweek

OCTOBER 15, 2024

Before joining WYFF in 2016, Humphries served four years as.

Marketing 263

Marketing Affiliates 263

Adweek

FEBRUARY 14, 2023

The appointment fills a chief executive position left vacant since 2016, when owner Win McCormack purchased the title from Facebook cofounder Chris. The privately held publisher The New Republic, a 109-year-old title that offers leftist political analysis and reporting, has hired Michael Caruso as its chief executive officer and publisher.

Media 290

Media 290

Adweek

JULY 2, 2023

Since its 2016 launch, premium sportswear brand Castore has built its name through partnerships with teams and athletes. Deals with England Cricket, Tennis star (as well its own investor) Andy Murray and the Oracle Red Bull racing crew have helped the business reach a billion that's teetering on $1 billion.

Marketing 290

Marketing Advertising 290

Adweek

JULY 5, 2022

At Cannes Lions in 2016, former U.N. In 2015, the United Nations agreed upon 17 sustainable development goals: a set of targets that member states aim to achieve by 2030. Over the last seven years, advertisers and marketers have struggled to determine what their role is in helping to achieve those goals. Secretary-General Ban Ki-Moon.

Advertising 289

Advertising Marketing 289

Adweek

JANUARY 11, 2023

In a move reminiscent of when Instagram shifted to an algorithm-based feed in June 2016, the "For You" feed became the default for Twitter on iOS this week. The social network said in a Twitter Support tweet that the For You and "Following" tabs replace "Home" and "Latest," and users can swipe between the two.

288

288

Adweek

APRIL 23, 2024

Founded in 2016, Love Wellness is a. When it comes to maintaining good health and wellness, it can be expensive and challenging to track down the right products, particularly for women. Love Wellness was founded by The Hills star Lo Bosworth, who wanted to give consumers access to doctor-developed supplements and wellness products that work.

258

258

Adweek

JULY 13, 2022

Even before winning his third NBA championship in 2016, LeBron James was easily one of the world's most recognizable athletes. Still, as with so many greats, what he does off the court plays no small role in forming his lasting sports legacy. Continuing his charitable contributions to society, James has teamed up with PepsiCo's bottled.

279

279

Adweek

JULY 8, 2022

Browning joined the National Hockey League in 2016 as CMO after leading digital marketing strategies for companies such as Pandora and MySpace, and agency UM. On today's episode, Adweek's former chief content officer Lisa Granatstein sits down with NHL's chief marketing officer Heidi Browning.

Agency 279

Agency Marketing 279

Adweek

OCTOBER 1, 2022

As it has since its founding in 2016, Private Policy is interested in more than just capturing attention and sales as it competes for. Private Policy, one of several fashion brands that has embraced the idea of genderless clothing, hit the runway at New York Fashion Week with a more anthropological sensibility than most marketers.

Fashion 278

Fashion Marketing 278

Adweek

FEBRUARY 28, 2023

Since David Rubin joined as its first chief marketing officer in 2016, the Times' subscriber base has shot up by nearly 7 million. For nearly two centuries, The New York Times has been building a legacy as a company with its finger on the pulse of the public. What are the tactics behind this growth?

Marketing 278

Marketing 278

Adweek

JUNE 28, 2022

Founded in 2016 by LaToya. When it comes to influencers, it's easy to assume everyone gets the same brand deals and payment once they reach a certain amount of followers. Unfortunately, this is not the case, especially for women of color and specifically Black women. Influencer agency Black Girl Digital is here to fix that.

Agency 246

Agency 246

Adweek

MARCH 6, 2023

In 2016, Linktree changed. In the early days of social platforms, users could only share one link in their bio, having to constantly swap them whenever something new happened like announcing a tour or new merchandise.

Media 246

Media 246

Adweek

SEPTEMBER 8, 2022

In 2016, for example, Kellogg's opened the first of two cereal caf?s The Kellogg Company, maker of Froot Loops, Frosted Flakes and Rice Krispies, has long tried to convince the American public it's acceptable to eat cereal outside the home and at times other than breakfast. s in New York. A few years later, the company.

246

246

Adweek

JULY 13, 2023

s Acosta launched Sobbrs in late 2016. Despite its reputation as a haven for live music, the city of Austin, Texas, had arguably not produced a proper pop musician until Jes?s At the time, the city had cultivated a thriving atmosphere for psych-rock foursomes and singer-songwriter soloists.

Media 246

Media 246

Adweek

AUGUST 11, 2023

The short film continues Hennessy's cinematic "Odyssey" campaign, which began in 2016 with a story from Drive director Nicolas Winding. Academy Award-winning director Damien Chazelle, known for movies such as La La Land and Whiplash, tells a mind-bending tale about memory in a 7-minute film for Hennessy X.O.

246

246

Adweek

APRIL 19, 2023

The ride-hailing app was recuperating from an embarrassing 2016 data breach incident, where two hackers accessed the names, email addresses and phone numbers of 25 million U.S Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. users and drivers. Instead of reporting the incident, as required.

246

246

Adweek

NOVEMBER 17, 2022

Devanathan joined then-Facebook in 2016, helping to build out its businesses and teams in Singapore and Vietnam and its ecommerce initiatives in Southeast Asia,

eCommerce 246

eCommerce 246

Adweek

AUGUST 24, 2022

When the cannabis brand Dogwalkers launched in 2016, it was billed as the perfect mini-joint to smoke while taking a stroll with a four-legged friend. The inspiration for the product--a Poodle mix named Bailey--was even pictured on the packaging.

246

246

Adweek

JULY 20, 2022

The country's brand focus "Mmmmhhh Burger King" has been running since it was introduced in 2016 under creative agency Buzzman. Buddhists, voice-activated devices and hipster motorcyclists are all vying to become the new voice of Burger King in France, as it launches a competition for customers to become its jingle. And now it has become.

Agency 245

Agency Food 245

Fuel Lines

AUGUST 4, 2015

million visitors in 2013, and the Nashville Convention & Visitors Bureau is predicting a 10% increase in the number of visitors by 2016. ” – Business Insider. “ The popularity of the TV show “Nashville” has helped boost tourism. Nashville saw 11.8

Agency 234

Agency Media Advertising 234

Ad Badger

DECEMBER 19, 2024

Read More Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now [The PPC Den Podcast] The post Is Your Amazon Listing Stuck in 2016? SUBSCRIBE In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon.

Marketing 52

Marketing Education Advertising 52

Martech

JUNE 13, 2024

In 2016, for example, Oracle acquired social sharing widget AddThis as a way to add data to its Data Cloud and help inform ad buys. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect. But the company had to halt AddThis usage in Europe in 2019 once GDPR took effect.

GDPR 128

GDPR MarTech Advertising 128

Martech

DECEMBER 6, 2024

Frame AI was founded in 2016 by George Davis, Robbie Mitchell, Jesse St. With Frame AI, we can bring these insights into the customer platform to help businesses grow smarter and faster. The terms of the deal werent disclosed. Upon its completion, Frame AI will become a wholly owned subsidiary of HubSpot. Charles and Brandon Reiss.

Conversion 124

Conversion Machine Learning Communications MarTech 124

AdExchanger

MAY 22, 2024

The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media. These strategies aren’t new, but tactics are more effective than ever.

Advertising 119

Advertising A/B Testing Media Ad Targeting 119

AdExchanger

NOVEMBER 21, 2022

Founded in 2016, the male grooming company Manscaped started out primarily as a performance marketing engine. The products were simply a way for the brand to use its expertise in. Continue reading » The post Manscaped’s Message To Marketers: Embrace Complexity And Too Much Content appeared first on AdExchanger.

Marketing 111

Marketing 111

AdExchanger

OCTOBER 19, 2022

Sponsored post byRavit RossCROStart.ioSPONSORED BY:Back in 2016, Apple introduced search ads for the first time. Since then, it has transformed this new source of revenue into a growth strategy.

Marketing 111

Marketing 111

AdExchanger

MARCH 14, 2024

A CrowdTangled Web We Weave Meta will shut down CrowdTangle, a news benchmarking service Facebook acquired in 2016, The Wall Street Journal reports. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Academic researchers and nonprofits can access a new version called the Meta Content Library.

103

103

AdExchanger

OCTOBER 11, 2022

A podcast interview withMarty Krátký-KatzCEO & Co-FounderRemember back in 2015 and 2016 when the ad industry was in a frenzy over ad blocking? There was enough hand-wringing to cause collective carpal tunnel. These days, people don’t talk about ad blocking as much as they used to – it’s hard to get a word in edgewise with.

111

111

More About Advertising

AUGUST 13, 2021

The appointment sees the account move back to Publicis from WPP, and brings together the media with the creative business, which Publicis Groupe has handled since 2016. Publicis Groupe has beaten WPP, Omnicom and Dentsu in one of the biggest pitches of 2021 to win the $600m Walmart US media planning and buying account.

Media 105

Media Advertising Agency 105

Fuel Lines

JUNE 12, 2019

The same year that Facebook went public in 2016, it introduced paid advertising. The boom years of the free promotion of content is evaporating quickly. Organic reach is the total number of unique people who were shown your post through unpaid distribution.

Agency 258

Agency Media SEO Social Advertising 258