InMobi

JULY 3, 2018

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals.

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

InMobi

JUNE 25, 2018

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. Just between 2016 and 2017, video ad click-through rates increased 300 percent.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

JANUARY 22, 2019

The average click-through rate of all banner ads is around 0.06 percent , but even that might be too high since around three in five banner ad clicks are thought to be accidental. per click in the final quarter of 2015 on one platform; in comparison, the lowest CPC was $0.27 per click in the second quarter of 2016.

CPM 52

CPM CPC Advertising Banner 52

InMobi

MAY 21, 2019

Statistics on Mobile Video Advertising Globally, brand spend on mobile video ads increased 109 percent between 2016 and 2017, and 24 percent in the first quarter of 2018 compared to the first three months of 2017. In the first three months of 2018, advertisers globally devoted 20 percent of their total in-app ad budgets to video.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Karola Karlson

FEBRUARY 1, 2021

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs?

CPC 52

CPC CPM Click Through Rate Audience 52

Digiday

OCTOBER 10, 2022

The longer readers spend on a page, the more time publishers have to serve them ads, potentially increasing ad clicks and conversions. Chatbots are the most common application of NLP and are still mostly deployed through Facebook Messenger, with 41% of respondents saying they use Messenger for chatbots.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69