InMobi

JULY 3, 2018

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals.

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

InMobi

JANUARY 22, 2019

For example, consider the difference between banner ads and video ads. Formats that are more simplistic in nature, like many banner ads and display ads, are both easy to create and to insert into just about any app. The average click-through rate of all banner ads is around 0.06

CPM 52

CPM CPC Advertising Banner 52

InMobi

JUNE 25, 2018

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. Just between 2016 and 2017, video ad click-through rates increased 300 percent.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

MAY 21, 2019

Statistics on Mobile Video Advertising Globally, brand spend on mobile video ads increased 109 percent between 2016 and 2017, and 24 percent in the first quarter of 2018 compared to the first three months of 2017. In the first three months of 2018, advertisers globally devoted 20 percent of their total in-app ad budgets to video.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Digiday

OCTOBER 10, 2022

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. Data-driven personalization gives publishers the ability to enhance product offerings with curated content and targeted ads.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69