2016 Ad Exchange Demand Side Platform 
Brid.tv
NOVEMBER 1, 2022
Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. Google Ad Manager 360. Google ADX.
Clearcode
SEPTEMBER 1, 2022
With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). A sister concept to demand-path optimization is supply-path optimization (SPO). Analysis is the first step in the optimization process.
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Basis
APRIL 11, 2023
Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!
Lemonads
JANUARY 3, 2021
In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device. The intent is not to regulate exactly how each business operates.
Basis
APRIL 11, 2023
Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!
Basis
APRIL 11, 2023
Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!
Basis
APRIL 11, 2023
Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!
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