2016 Ad Exchange Header Bidding 
Automatad Inc.
JANUARY 29, 2023
Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.
Monetize More
DECEMBER 29, 2022
Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. To get you started on learning ad ops, subscribe to the MonetizeMore blog. Header bidding may seem like a daunting frontier. Get a head start by taking some risks.
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Brid.tv
NOVEMBER 1, 2022
Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. Google ADX.
Lemonads
JANUARY 3, 2021
In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device.
Clearcode
APRIL 26, 2022
There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. In 2016, the European Union adopted its General Data Protection regulation. Then we have ad exchanges.
MediaFuse
JUNE 17, 2017
In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. In the end, the highest-paying ad will prevail. Debunking the Mystery of EBDA.
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