InMobi

MAY 21, 2019

Statistics on Mobile Video Advertising Globally, brand spend on mobile video ads increased 109 percent between 2016 and 2017, and 24 percent in the first quarter of 2018 compared to the first three months of 2017. In the first three months of 2018, advertisers globally devoted 20 percent of their total in-app ad budgets to video.

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InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now. “We

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Advertising Video Ads Click Through Rate Conversion Rate 52

Brid.tv

JUNE 21, 2023

Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. This prevents unauthorized/counterfeit sellers from profiting by falsely claiming access to the publisher’s inventory.

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Brid.tv

JUNE 21, 2023

Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. This prevents unauthorized/counterfeit sellers from profiting by falsely claiming access to the publisher’s inventory. FAQ What Is Ads.txt?

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Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. Step 4 : The wrapper script sends ad requests to multiple ad exchanges, SSPs, and other demand sources, asking them to bid on the ad inventory.

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InMobi

JULY 15, 2016

With so much time being spent in the feed environment, investing in native ads is a foregone conclusion. While a lot of native ad inventory exists outside of the walled gardens, marketers are yet to focus their budgets on these non-ONO (owned and operated) native ad apps.

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Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Smaato So Which Programmatic Ad Platform Is Best for You?

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Header Bidding Demand Side Platform Real Estate Advertising 52

Digiday

JANUARY 4, 2023

Meanwhile, Apartment Therapy Media’s president, Riva Syrop, said during an episode of the Digiday Podcast last year that her team is delaying its tentpole commerce event franchise Small/Cool until the fall 2023 to give sponsors “breathing room,” which will hopefully improve the chances of selling all ad inventory associated with the event.

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Media Conversion Ad Inventory GDPR 76

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

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Marketing Viewability Real Estate Mobile Ads 52

illumin

JUNE 7, 2018

The first is the rapid expansion in ad inventory as brands compete by producing a growing supply of online content. This trend is creating advertising inventory on pages that are increasingly targeted as their subject matter becomes more refined. Their increase in popularity is likely due to two main factors. Display Network.

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Adtelligent

JUNE 9, 2021

Adtelligent also won awards as one of the fastest-growing US companies in 2016. Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. Yuriy Gorokhov, CTO at Adtelligent.

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Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

APRIL 23, 2019

Then, when you have the best partners and the best prices for your ad inventory, it’s a virtuous cycle of optimization, leveraging relationships, testing and QA-ing new partners. That’s when you get into the fun part: improving the user journey and adding placements. Lots and lots of adflow QA. Things can always be improved.

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Brid.tv

SEPTEMBER 5, 2022

Here are the most common ones: AVOD — AVOD , or ad-based video-on-demand, places advertisements in and around your stream. Using this model, you can offer content for free while charging advertisers for using your ad inventory. In other words, the platform supports all kinds of video ads, including instream and outstream units.

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VideoWeek

MARCH 3, 2023

Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi.

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Advertising Marketing Retail Ad Tech 52

Ad Beat

SEPTEMBER 25, 2019

Let’s take a look at some of their most prominent advertising campaigns over the years: 2013-2016: “Find Your Way Home”. 2016: “Home”. As a result, brands have access to a wider ad inventory and contextual placement options that demonstrate a greater potential for measurable ROI. billion in 2018 (Q1 2019: $454.1

Real Estate 52

Real Estate Brand Awareness Impressions Non-Profit 52

Clearcode

APRIL 26, 2022

In 2016, the European Union adopted its General Data Protection regulation. An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. But we’ve also seen some large tech companies take action and introduce changes to strengthen privacy for their users.

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VideoWeek

FEBRUARY 7, 2025

BrightLine and TripleLift Launch Shoppable Ad Marketplace BrightLine, a shoppable CTV ads business, has announced a partnership with ad tech firm TripleLift to offer interactive CTV ad inventory through multi-publisher and PMP deals.

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