InMobi

JULY 3, 2018

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals.

Video Ads 52

Video Ads Click Through Rate Ad Inventory Impressions 52

InMobi

JUNE 25, 2018

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. Just between 2016 and 2017, video ad click-through rates increased 300 percent.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now. “We

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

InMobi

MAY 21, 2019

Statistics on Mobile Video Advertising Globally, brand spend on mobile video ads increased 109 percent between 2016 and 2017, and 24 percent in the first quarter of 2018 compared to the first three months of 2017. In the first three months of 2018, advertisers globally devoted 20 percent of their total in-app ad budgets to video.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

illumin

JUNE 7, 2018

Buttons have been shown to improve click-through rates dramatically and are best presented in contrasting colours at the bottom right side of the ad. We Analyzed Display Ad Network Revenue Data to Draw Some Interesting Conclusions. A small but important component that is sometimes overlooked is the use of buttons.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

InMobi

APRIL 23, 2019

Advertising agencies want to show their clients how great their campaigns have been, and will always talk about click-through rates. Generally, the longer a user sees an ad the higher the click-through rate. That’s when you get into the fun part: improving the user journey and adding placements.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Clearcode

APRIL 26, 2022

So the first ever online ad, which kicked started what is now a multi-billion dollar industry, appeared on October 27, 1994 on a website called HotWired, which is now wired.com, the popular tech publication. This advertiser was AT&T and it ran for about 3 months, during which time it had an average click-through rate of 44%.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40