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This impacted all digital displayadvertising formats and gave new guidelines for building displayads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating displayadvertisements, you can take a look at it here.
Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. Whether it is gamified ads, ads with parallax effects, or simple interaction based message reveals, rich media ads constitute 80 percent of in-app brand displayadvertising.
If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling adinventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. What Is a Programmatic Advertising Platform?
In 2016, the European Union adopted its General Data Protection regulation. An ad network is a technology platform that serves as a broker between a group of publishers and a group of advertisers. Lastly, we have audio ads , which are found in podcasts, music-streaming services and digital radio.
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