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WHAT IS PROGRAMMATIC DIRECT?

MediaFuse

US Programmatic Digital Display ad spending is expected to reach $14.88 billion in 2016, according to a recently published eMarketer article. Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016, respectively. billion in 2015 and $20.41 billion in 2015 and $8.57

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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

Finally, the user on the publisher’s website sees the ad from the winning bid. Demand-side platforms, supply-side platforms, and ad exchanges can be standalone solutions, or they can all belong to the same ad network. Platform Type Minimum Traffic Ad Exchange 5 million monthly page views.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.