InMobi

FEBRUARY 4, 2016

The InMobi Insights team is excited to release the first State of Mobile App Developers 2016. We undertook a survey of mobile developers across the world in an attempt to understand the ever growing ecosystem better. Find out what 1,000+ developers had to say about the latest developer trends in 2016.

Mobile Ads 52

Mobile Ads Ad network 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. per click in the second quarter of 2016.

CPM 52

CPM CPC Advertising Banner 52

InMobi

JUNE 25, 2018

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. within our network.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This percentage is up from 76% in 2016.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JANUARY 3, 2013

Furthermore, according to Forrester, tablets are set to replace laptops by 2016. The report reveals that tablets are set to become the mobile device of choice relegating the laptop to third device status. It also estimates that tablet sales will touch 375 million taking the global tablet base to 760 million in 2016.

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. On the commercial side there is consolidation of ad networks and increasing server costs. And yet, all is not rosy on the monetization front.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40