InMobi

JULY 15, 2016

Rich Media - In the race and chase for user attention, ad fatigue is the lock, innovation is the key, and rich media is the key maker. Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. are used to build the rich media creatives.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

InMobi

DECEMBER 30, 2013

Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale. Programmatic ad buying and selling is changing the mobile landscape and is growing in fast in developed internet markets. billion in 2016.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

JANUARY 3, 2013

Furthermore, according to Forrester, tablets are set to replace laptops by 2016. It also estimates that tablet sales will touch 375 million taking the global tablet base to 760 million in 2016. Informa Telecoms & Media reports that mobile advertising revenue is expected to touch $12.8

Rich Media 40

Rich Media Mobile Search Retail Mobile Ads 40