Paleo AdTech
DECEMBER 10, 2023
Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.
Paleo AdTech
DECEMBER 10, 2023
A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Epperson later went to Simpli.fi
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Automatad Inc.
JANUARY 29, 2023
Header bidding was conceptualized in 2014 and went mainstream in 2016. It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. These bid requests are made either directly by the user’s browser or via an ad server.
Paleo AdTech
MAY 9, 2023
A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Epperson later went to Simpli.fi
Paleo AdTech
FEBRUARY 1, 2022
Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.
MediaFuse
DECEMBER 15, 2016
The days of publisher’s inundating their site with ads and leveraging a slew of “low-fill” ad networks are coming to an end. Are your publishers interested in adding Outstream video to their offering? What will be the biggest change to happen to digital advertising in 2016? Tell us a bit about MediaFuse.
Clearcode
SEPTEMBER 1, 2022
There are also tech-related perks to DPO as a shorter media-supply chain means: Fewer issues with latency or compatibility which could make ads fail. A faster pace of executing auctions on publisher’s ad servers. The Challenges of Demand-Path Optimization. Below are the main differences between DPO and SPO. DPO vs SPO.
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