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For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as adservers , DSPs , SSPs , CDPs , etc. The first ever adserver was invented by a company called FocaLink Media Services in 1995.
2006: Popular ad-blocking software, Adblock Plus, launches. 2016: The European Union publishes its General Data Protection Regulation (GDPR), setting off a two-year countdown to its enforcement. 2018: The EU’s GDPR goes into force on May 25, 2018. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature.
The first online ad appeared on October 27 1994, on a website called hotwired.com (now wide.com). The advertiser that showed the ad was AT&T, one of the biggest telecom companies in the US. In 1996, Yahoo first started showing ads on its search engine. The ecosystem isn’t ready for those ads yet.
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