Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The main media-buying processes. Next up we’ll take a look at the media-buying process. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Explaining digital advertising’s carbon footprint A seminal environmental impact assessment review of online advertising estimated that in 2016, one-tenth of all emissions emanating from the internet—between 20.38 back in 2016. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago!

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Adtelligent also won awards as one of the fastest-growing US companies in 2016.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Clearcode

MARCH 1, 2023

The first online ad appeared on October 27 1994, on a website called hotwired.com (now wide.com). The advertiser that showed the ad was AT&T, one of the biggest telecom companies in the US. In 1996, Yahoo first started showing ads on its search engine. The ecosystem isn’t ready for those ads yet.

Advertising 59

Advertising Communications Audience Ad Server 59

Brid.tv

SEPTEMBER 5, 2022

Best Suited For Pricing Large media companies and small businesses. It was initially an open-source project, but it quickly grew into a full-stack solution for media houses and publishers. In other words, you can decide whether to generate video ad revenue , charge your viewers a subscription fee, or use the pay-per-view method.

Audience 52

Audience Header Bidding Video Ads Pop-Up 52

Paleo AdTech

DECEMBER 10, 2023

Andy was VP of pricing and yield management at Yahoo and helped lead a revamp and professionalization of the portal’s approach to pricing and selling ads. He brought on both Rapt (via our previous guest Tom Chavez ) and Right Media (via Brian O’Kelley ) to improve yield management and to gain access to demand on RM’s exchange.

Ad Server 52

Ad Server Media Ad Tech Marketing 52

MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Impressions 52

Paleo AdTech

MAY 2, 2023

Andy was VP of pricing and yield management at Yahoo and helped lead a revamp and professionalization of the portal’s approach to pricing and selling ads. He brought on both Rapt (via our previous guest Tom Chavez ) and Right Media (via Brian O’Kelley ) to improve yield management and to gain access to demand on RM’s exchange.

Ad Server 40

Ad Server Media Ad Tech Marketing 40

Paleo AdTech

APRIL 19, 2022

Brian Lesser was a long-time leader at WPP entities such as the Media Innovation Group (MIG), Xaxis and GroupM. He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. 10, 2018 issue of Ad Age, announcing Brian Lesser’s move to AT&T.

Ad network 98

Ad network Agency Ad Tech Ad Server 98

Paleo AdTech

DECEMBER 10, 2023

Brian Lesser was a long-time leader at WPP entities such as the Media Innovation Group (MIG), Xaxis and GroupM. He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. Since 2020, Brian has been CEO of InfoSum , a distributed data collaboration platform.

Ad network 52

Ad network Agency Ad Tech Ad Server 52

VideoWeek

MARCH 21, 2025

Under the terms of the agreement, the German media group will maintain its 71.6 “If this trend continues, publishers risk losing their ability to optimise ad revenue and stay competitive. The company merged Innovid with Flashtalking, Mediaoceans ad server, and has unveiled a new brand identity for the business.

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Demand Side Platform Ad Tech Retail Fill rate 52