Paleo AdTech

APRIL 4, 2023

Tom co-founded the Data Management Platform (DMP) Krux in 2010, and it was acquired by Salesforce in 2016 and became part of its Marketing Cloud. For more on Microsoft’s peregrinations in the ad space, check out Marty’s oral history here.) In 2010, Tom and Vivek Vaidya co-founded Krux.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

Lemonads

JANUARY 3, 2021

Its efficiency, along with its advantages for both advertisers (quick access to competitively priced ad space) and publishers (greater yield on inventory combined with data monetization possibilities), have pushed RTB and programmatic to new heights. It’s not hard to see where the popularity of the OpenRTB protocol has come from.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Automatad Inc.

JANUARY 29, 2023

Header bidding was conceptualized in 2014 and went mainstream in 2016. Header Bidding Waterfall Before header bidding, the programmatic advertising ecosystem included the waterfall or daisy chaining technique to auction off the ad spaces. These ads are either obtained via programmatic guaranteed or preferred deals.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

NewProgrammatic

FEBRUARY 24, 2022

In 2016, Forbes reported that people didn’t mind exchanging privacy for rewards. Private deals and buying directly from a publisher is a strategy that allows for complete control over the ad space and its context. In that case, the quality of the ad space depends on the publisher.

Advertising 52

Advertising Cookies Marketing Video Ads 52

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. Revenue (and Projected Revenue) By Year In Billions. Display Network. Google Display.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Adtelligent

JUNE 9, 2021

Adtelligent also won awards as one of the fastest-growing US companies in 2016. By implementing it, any website can sell advertising space through an open auction. The one offering the best price will get this ad space. Supply Side Platform (SSP) can totally replace the ad management on the website and app.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Brid.tv

NOVEMBER 1, 2022

A programmatic advertising platform is an online marketplace for buying and selling ad inventory programmatically. Programmatic advertising is an automated technology that allows advertisers and publishers to trade in ad space with minimal effort. TubeMogul was a robust DSP that joined the Adobe family in 2016.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

APRIL 26, 2022

In 2016, the European Union adopted its General Data Protection regulation. Let’s start with the advertiser’s side, which is also known as the demand or buy side, as advertisers are the ones wanting to buy the available ad space. Most advertisers would use an ad server , which is also known as a third-party ad server.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Basis

NOVEMBER 25, 2024

One is simply the maturation of consumers’ interactions with these platforms: As social media usage has grown, so has the proliferation of content on social platforms, driving users to seek more personalized spaces and communities. Agency executives say they started to notice this shift around 2016 or 2017.

Media 95

Media Audience Advertising Agency 95